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Oscar Publishing Services
Servi
ABSTRACT
From the past to the present, technological developments have had a major impact on the world of professional
sports. Sport, which became a mass spectacle in ancient Greece with the construction of large stadiums, influenced
the whole world with the development of its systems and the spread of mass media. The rise of the Internet and digital
technologies, which have changed the face of modern sports and sports psychology, offer potentially important
advances to sports and sports spectators, and also fundamentally change the accuracy and decision mechanisms,
timing systems and data tracking in sports, and indirectly, the information received. has paved the way for more
effective sharing of information with audiences. These changes have not only affected sports, but also the way sports
media broadcast around the world and how sports fans experience those broadcasts. Developments in the Internet
and digital technologies, along with new media, have dominated the processes of production, marketing,
presentation and display of sports content for the screen, a dynamic, interactive structure and initiated a synergistic
relationship between sports presentation. the audience. Accessing content is faster and easier, and media files are
more complex and intuitive with improved resolution and color rendering.
In particular, the fast, intimate and interactivity of social networks and mobile technologies have made them
convenient platforms for satisfying the desires of sports fans. This study shows that new sports technologies can
ensure compliance with the rules of the game during sports, increase accuracy, improve athletes' performance, and
increase confidence in spectators. It is also suggested that these technologies will have an impact on the sports
Research Article
USE OF DIGITAL SPORTS TECHNOLOGIES IN SPORTS TELEVISION
Submission Date:
November 20, 2023,
Accepted Date:
November 25, 2023,
Published Date:
November 30, 2023
Crossref doi:
https://doi.org/10.37547/ajsshr/Volume03Issue11-22
Akhrorjon Nuriddinov
Asian International University Teacher of the Department of Physical Culture, Uzbekistan
Journal
Website:
https://theusajournals.
com/index.php/ajsshr
Copyright:
Original
content from this work
may be used under the
terms of the creative
commons
attributes
4.0 licence.
Volume 03 Issue 11-2023
209
American Journal Of Social Sciences And Humanity Research
(ISSN
–
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VOLUME
03
ISSUE
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P
AGES
:
208-219
SJIF
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MPACT
FACTOR
(2021:
5.
993
)
(2022:
6.
015
)
(2023:
7.
164
)
OCLC
–
1121105677
Publisher:
Oscar Publishing Services
Servi
industry and therefore on sports broadcasting, and that with the use of new communication technologies, content,
methods and presentation styles will be diversified and the viewing experience of sports fans will be improved.
KEYWORDS
Digital technologies, Digital sports technologies, Television broadcasting, Sports television, New media.
INTRODUCTION
Today, digital technology is emerging as a tool of the
global sports industry, its capabilities are increasing
and becoming more complex, used by sports
broadcasters and integrated and adopted in sports
events at all levels.
Digital technology, which brings together sports fans
with similar habits and allows them to communicate
with each other, has also been one of the important
driving forces in the diversification of broadcast
platforms. At the same time as the competition in the
sports industry is increasing, this diversification has
increased the interest in sports content, sports
products, teams, leagues, federations, events,
athletes, commentators, sports broadcasting, in short,
the sports industry. has led to the emergence of new
broadcasting platforms, such as online, offline,
uploaded, downloaded, broadcast, narrowcast or
podcast, with the advantages of sports audiences,
especially on mobile devices. Digital technologies that
are increasing with digitization and are used at almost
all levels of professional sports; Today, we can provide
coaches with real-time information about the
physiological div reactions or speed of their athletes,
reduce the frequency of controversial decisions by
supporting decision mechanisms, monitor compliance
with the rules, and improve the efficiency of the sports
team with the help of artificial intelligence. minimizing
human intervention with tactical deep learning
methods and automation frameworks that contribute
to ensuring fair competition.
In recent years, the sharing of data produced by these
techniques with viewers has given rise to alternative
content and presentation strategies for sports
broadcasting. Presenting the performance of an
athlete or a team to the audience with statistical
information, slow motion, freeze frame, two or three-
dimensional graphics techniques from decision
support systems, sports balls, rackets, nets,
broadcasting with helmets and more. Sharing data
from on-site sensors with sports fans has enhanced the
natural appeal of sports on television, created new and
passionate audiences for many sports, and has been
effective in building trust with viewers by enriching the
fan experience. In addition, viewers looking for non-
Volume 03 Issue 11-2023
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SJIF
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FACTOR
(2021:
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Publisher:
Oscar Publishing Services
Servi
sports communication, such as the latest stats on their
favorite players and post-sports coverage, are turning
to mobile-friendly apps and want to instantly connect
with their favorite teams or other like-minded fans. .
This presence outside of sports expands the target
audience of sports broadcasters and gradually
increases the value of sports broadcasting as the
growing and evolving demands of viewers are met.
On the one hand, this study shows the relationship
between digital sports technologies and sports
broadcasting, and on the other hand, by scanning the
literature on sports technologies used in broadcasting,
it tries to introduce the dimension of the process
reflected in the audience. Based on the obtained data,
the study showed that digital technologies used in
sports can contribute to the development of the sports
industry, including sports broadcasting, and allow
sports fans to experience sports content in a more
enjoyable way.
Digital technologies
Digital technology refers to technology that enables
computer-based products or solutions, including
electronic devices, automation systems, applications,
or resources that digitally receive, process, display,
transmit, or record information. Computers, Internet,
websites, blogs, online image and audio streaming
platforms, social media platforms, mobile devices,
cryptocurrencies, artificial intelligence technologies,
cloud computing systems, 5G technology, e-books,
GPS technologies, virtual reality technologies, smart
objects, 3D Printing systems, QR codes, ATM devices,
digital cameras, robotic equipment, sensors, radars
and drones are some of the most popular examples of
today's digital technologies, but not limited to them.
These
technologies
positively
impact
communication, collaboration, productivity, content
management, access to analytics, and user experience,
and with their advanced performance, flexible
structures,
and
connectivity
features,
mass
customization and mass reconfiguration of the supply
chain contributes to the world of industry by
organizing.
Digital technology, which has significantly impacted
almost every aspect of human life in the last few years,
has advanced faster than any other advancement in
history, reaching more than half of the world's
population and transforming civilizations in the last
two decades alone.
The basis of these global changes is the desire of
mankind to acquire knowledge, solve problems, make
life easier and improve the standard of living. Its
positive effects and advantages play an important role
in the fact that digital technology has become an
integral part of life in a short period of time.
The binary coding language (0 and 1) used by digital
technologies
allows
dissimilar
systems
to
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Servi
communicate and exchange information. This
common language can combine the power of different
systems to achieve similar goals, enabling a more
interactive and convergent process. Automation is at
the heart of every technology. Digital technologies
based on automation automate the most complex
processes in communication, education, sports, health,
finance or other fields, can easily and quickly
implement important and time-consuming processes,
significantly saving human labor and time. saves and
increases labor productivity.
Digital technologies used in sports
Data analytics in sports is one of the topics that has
received a lot of attention in recent years. Increasing
awareness of the possibilities of data analysis and
statistics and the emergence of new monitoring
technologies have been the driving force behind this
evolution. Analysis of position and motion data in
sports has not only provided important training-related
information, but has also become an increasingly
important source of information for improving
audience
engagement
and
broadcasting
in
professional sports events. Today, the use of wearable
technology, big data analytics and sensor technology
has revolutionized the way sports are played, analyzed
and developed. Thanks to these technologies,
professional athletes can learn more about their
performance, improve their training methods, and
improve their skills. "Digital technology offers the
opportunity to bring fans closer together through
innovative and personalized experiences, unlocking
unique opportunities for growth in the sports
industry." Cycling, skating, swimming, skiing, surfing,
soccer, tennis, athletics and many other sports use
digital technology to ensure compliance with the rules
of
the
game
and
minimize
errors.Personal
technologies, rehabilitation technologies, landscape
technologies,
motion
technologies,
application
technologies and database technologies are analytical
solutions, physiological monitoring and decision
support systems developed to improve the
performance of athletes within the framework of
digital technologies.
Motion capture technologies
Today's technology enables the measurement of key
sport-specific characteristics to improve athlete
performance and improve effective decision-making
processes among sports scientists and coaches. The
motion capture technologies used in these
measurements, which have improved significantly in
recent years, allow athletes to perform tactical,
technical and physical exercises.
This allows measurement of sensory performance
through optical monitoring systems. Optical tracking
systems refer to information technology that can
track, detect and collect real-time information about
the athlete and the environment measured by micro-
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Publisher:
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Servi
sensors. Typically, this technology extends network
connectivity and computing power to objects, sensors,
and everyday objects that are not typically considered
computers, so that data can be created and shared
with minimal human intervention. With this
technology, coaches, players, and fans can analyze
data collected by multiple devices to formulate game
strategies, analyze potential injuries, and customize
the experience.
Wearable technologies
Motion capture systems have the ability to analyze
the biomechanics of many functional and athletic
tasks. Optical systems consist of cameras used to track
passive or active markers placed on anatomical
landmarks for whole-div imaging. However, cameras
often have limited capture volumes due to their
installation. Wearable technologies are alternative
products that have the potential to overcome these
limitations. From lighter and flatter athletic shoe
designs for optimal grip and balance since the 1950s, to
the development of Transponder or RFID antenna
technology in the early 1980s, which uses radio
frequency to record time via a chip implanted in the
athlete. Heart rate development in athletes in 2013.
From launching clothing technologies that measure
respiratory activity, posture, speed, and weight
distribution, to developing athletic jerseys in 2016 that
allow sweat to evaporate and wick away from the div
instead of absorbing it; and in the same year, to
produce sports uniforms that measure athletes' on-
field condition, fatigue and condition, and to team
managers to prevent injuries. Until the advent of
sensors that provide data, digital technology has been
an important part of development. in sports.
The main characteristics of wearable technologies are
characterized by data collection, processing and
transmission of information, services and resources for
end users. The main advantage of these systems is that
they provide real-time feedback in a real sports
environment that cannot be offered through video
analysis. They are also designed to be small,
lightweight, wireless and unobtrusive, allowing for full
range of motion during a sporting event. This allows
athletes to be observed outside of a laboratory
environment or in a natural training zone. Wearable
devices are technologies used to collect performance
data, especially in team sports, and to comprehensively
and real-time measure the physical and physiological
fitness of players during training and competition. The
signals sent from these devices are monitored by
global positioning systems (GPS) and used to verify
positional requirements during the game. Preferred
especially for their reliability, these technologies do
not require extensive installation and are used in team
sports because they provide real-time feedback. Data
from wearable sensor wireless devices used by the
sports world today to improve players' athletic
performance,
monitor
and
analyze
athletes'
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Servi
movements, training and match-day performance is
presented to viewers/listeners graphically/kj or audio.
provided through media platforms, thus improving the
fan experience. and interactive participation increases.
As a continuation of this technology, using wearable
technology, fans are created to feel exactly what the
athletes feel during the game. Thanks to this big-data
technology, called the Internet of Things, viewers can
see not only competition data, but also the team's
overall
performance
and
individual
athletes'
performances).
Decision support technologies
In recent years, the use of technology in many areas
of sports has increased. Spectators who are able to
review commentators, coaches and referee decisions
often have access to modern technology that offers
slow motion and replay options that often show
different angles. However, in some sports, these
technologies are not used by referees. On the other
hand, large technological investments are being made
to develop sophisticated scoring mechanisms to use
technology
to
support
athletes
and
sports
broadcasters.
The confidence provided by decision support
technologies used in sports competitions will not only
help referees, but also lead to fairer competition by
reducing the incidence of controversial decisions,
demonstrating the real need for such technologies.
Decision support technologies are actively used in
almost all sporting events, but they stand out more in
team sports. In football, one of the most popular team
sports in the world, decision support technologies are
becoming increasingly important. Because the referee
is the only person who has full authority to enforce the
rules of the game. Controversy is therefore inevitable,
the most glaring of which is the referee's decisions,
which often involve commentary and concerns that
the ball has crossed the goal line completely.
Video assistant referee technology
In the Video Assistant Referee (VAR) system, which
was introduced by the International Football
Federation (FIFA) in 2018 and is also used in our
country; sitting in the central monitoring room to
quickly view the game footage transmitted to them by
the many cameras on the field to assist the referee.
There is an assistant referee and a technical team who
can review the game. The VAR team has access to
footage and wears a wireless device after watching
replays of the position.
They communicate their thoughts to their colleagues
inside the stadium through a headset microphone. The
on-field umpire then signals for the final decision and
sees the position images again on the screen on the
edge of the field. The referee draws a rectangle with
his hands to indicate whether the original decision has
been changed as a result of the review, and the final
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Servi
decision is displayed on the stadium screens. This
preview state is presented visually to viewers by the
broadcaster using split screen, var line, slow motion
and freeze frame techniques. This development in
digital media technologies helps referees to make the
right decision in the game, which has the potential to
change the final outcome of the sports competition,
ensures fair competition and is satisfied with digital
decision support technology. encourages viewers.
Post-game discussions, on the other hand, create
integral media content and interaction for sports
broadcasters and viewers.
Sports TV shows
The advent of television in the 1930s is often cited as
the greatest technological advance that brought
sports from the public sphere into the home. Sports
broadcasts started in England in 1936 and continued
until 1939, when the war broke out. Sports television in
the United States began in 1939 when NBC televised
baseball and American football (Deninger, 2012). In
Germany, television technology was used to transmit
live footage of the 1936 Berlin Olympics to movie
screens. By 1970, 130 countries were broadcasting their
sports content in color and live. In the 1980s and 1990s,
television, which had until then been seen as a mass
communication medium, was transformed again by a
second wave of technological innovation. TV set; Its
use as an alternative screen-based entertainment
medium to videos, DVDs, computers, and computer
games has diversified its concept and function. In
broadcasting, the advent of video recording and digital
time-shifting devices freed viewers from the linear
structure of television programs, cable, satellite, and
above all, digitization created a multi-channel
environment. The relationship between technology
and sports is undeniable. This dependence is even
more pronounced when broadcast television is
introduced into the equation. Today's growing
audience demands, along with the Internet and
evolving
communication
technologies,
have
necessitated the adaptation of sports broadcasting
techniques.
This has revolutionized sports broadcasting, with
terrestrial, cable or satellite systems largely replaced
by Internet-based multimedia platforms such as online,
offline, uploaded, downloaded, mobile and podcasts.
Thus, the viewer has a much wider range of tools to
interact with the screen.
Sports broadcasting, which is the presentation of a
competition between two teams or athletes by means
of communication; Leverages digital tools on and off
the field, analytics solutions designed to improve
player performance, ticket pricing, decision support
mechanisms and digital platforms to engage with
sports fans. transformation structure. With the
integration of these new stakeholders, new digital
ecosystems have emerged in the sports broadcasting
industry.
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Evaluation and conclusion
Today, local, regional, national and international
sports media around the world use the emotional
impact of sports and the new platforms provided by
new media to market global brands and connect with
their consumers. While these platforms provide
publishers with the ability to target audiences and
digital measurement, they also give consumers
flexibility over what media content they can access,
when, on what device and for how long. In addition,
the rise of social media has led to action allowing
audiences to create their own media, share their
opinions, vote on decisions, and at the same time
harness the collective power of interacting with them.
'gave a chance for more integration.
Investments in video analytics technologies to
analyze sports events and provide viewers with a
better understanding of the game are increasing day
by day. The basis for this lies in the desire to present
new visual elements that deepen the audience's
interest and understanding of the competition. In
sports broadcasts, viewers usually focus on the players
and the ball. The use of technology to detect and track
these objects from camera images makes it possible to
visualize movements.
Almost all professional sports events are delivered to
viewers via live or taped content created in conjunction
with a range of broadcast equipment used in
traditional television broadcasting. To the extent that
streaming allows, gameplay footage is supported by a
narrator's voice, sound effects, and computer-based
visuals, and footage can be replayed in slow motion as
needed.
Although
these
technologies
have
contributed to the gaming experience for sports fans
in front of the screen for a long time, the development
of communication technologies and, at the same time,
the increasing demands of the audience have
increased the pressure on the producers of sports
content and led to the use of different methods. By
combining the richest live data in sports with the
deepest historical database, this pressure will enable
broadcasters to leverage the power of digital sports
technology to produce more products, deliver
personalized experiences, unlock unique insights and
connect fans to the right content for them. prompted
to connect. On the other hand, the recent explosion in
popularity of video games, especially sports games,
can also be seen as a pressure factor. While the first
sports video games took their presentational
inspiration from television broadcasts, this trend is
now being reversed. Television shows now take their
technological cues from video games. This relationship
has become an industry strategy as TV and game
developers imitate each other's TV style to market
their products across multiple media channels.
The study discusses the impact and impact of digital
sports technologies on the sports industry and
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Publisher:
Oscar Publishing Services
Servi
broadcasting, and the advances made by sports fans
through new media; It states that digital sports
technologies are a powerful resource for sports
broadcasters and viewers to monitor athletes' and
teams' performances, apply the rules of the game, and
assist in decision-making to determine accuracy. The
use of these technologies in sports broadcasting has
increased the natural appeal of sports on television,
creating new and passionate audiences for many
sports, while allowing broadcasters to adapt their
systems to accommodate this new content.
Sports broadcasting integrated with digital sports
technologies and KJ applications used in this direction
has provided satisfying content to sports fans who
want viewers to understand the rules of sports and the
validity of decisions, as well as the latest statistics
about their favorite team or players. get that content
in real-time and from athletes and other fans. They've
combined that with the reactions they've received and
built a connection outside of the game. In short, the
integration of technology into various aspects of
professional sports has had a positive impact on the
way many fans experience the game.
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