207
Volume 5, Issue 10: Special Issue
(EJAR)
ISSN: 2181-2020
MPHAPP
THE 6TH INTERNATIONAL SCIENTIFIC AND PRACTICAL
CONFERENCE
“
MODERN PHARMACEUTICS: ACTUAL
PROBLEMS AND PROSPECTS
”
TASHKENT, OCTOBER 17, 2025
in-academy.uz
COMPETENCE MODEL OF A PHARMACEUTICAL MANAGER
Bubeshova M.S.
Shertaeva K.D.
Umurzakhova G.Zh.
Seydalieva S.K.
South Kazakhstan Medical Academy, Shymkent city, Republic of Kazakhstan
e-mail: klara_shertaeva@mail.ru
https://doi.org/10.5281/zenodo.17332807
Relevance:
the modern pharmaceutical industry is undergoing profound transformation. The
digitalization of production and management processes, the introduction of artificial intelligence,
increased competition in the global market, and the development of biotechnology and personalized
medicine require specialists to possess not only professional pharmaceutical knowledge but also a
comprehensive set of managerial, strategic, analytical, and communication skills. Stricter regulatory
requirements (GMP, GDP, drug labeling), demographic changes, and a shortage of qualified
personnel pose additional challenges. Under these conditions, traditional educational programs,
focused primarily on imparting academic knowledge, are no longer meeting labor market demands.
This necessitates a reconsideration of approaches to personnel training and the development of a
competency-based model for pharmaceutical managers capable of effectively managing business
processes, adapting to a rapidly changing environment, and implementing innovative solutions.
Purpose of the study:
to validate a competency-based model for modern pharmaceutical
managers and develop recommendations for updating educational programs in the digital economy.
Materials and methods:
an analysis of regulatory documents and educational programs in
Russia, Kazakhstan, and India was conducted, along with a survey of senior students at
pharmaceutical universities (n=212). Comparative and content analysis methods were used.
Results:
key competency groups were identified: managerial (85%), analytical (81%),
communication (78%), strategic (71%), and marketing (68%). Recommendations have been
developed for modernizing educational programs, including strengthening modules on strategic and
project management, digital marketing, BI analytics, regulatory affairs (GMP, GDP), and soft skills
development.
Conclusions:
the pharmaceutical manager competency model integrates managerial,
analytical, strategic, and digital skills. Educational programs should become interdisciplinary,
practice-oriented, and take into account the dynamics of the pharmaceutical market, which will enable
the training of specialists prepared to work in an environment of uncertainty and innovative change.
