INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 02,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 966
THE IMPACT OF MODERN MUSIC ON THE YOUNGER GENERATION
Allambergenova Gulnara
Professor of the Nukus branch of the Institute of
Arts and Culture of Uzbekistan
Abstract:
This article delves into the psychological impacts of various musical genres and music
videos on adolescents. This topic is particularly relevant today, as teenagers engage with music
daily, and watching the accompanying music videos is of significant interest to them. The act of
listening to music and viewing these videos can profoundly influence an adolescent’s mindset,
yielding both positive and negative effects. This discussion explores the reasons behind
teenagers’ preferences for certain musical genres and examines how “positive and negative
music videos” affect them.
Keywords:
modern music, positive music videos, negative music videos, musical genres, the
positive impact of music, the negative impact of music.
In today’s world, music serves as a unifying force for millions across the globe, with
certain genres significantly influencing lifestyles and behaviors, particularly among the youth.
Each day, billions engage with music, often without realizing that the source of their melancholy
mood may stem from a lyrical classical piece heard in the morning or a rap song that starkly
portrays life’s harsh realities. This article seeks to explore the impact of music videos on
individuals, focusing particularly on teenagers. Adolescents are at a stage where they are
psychologically vulnerable and highly susceptible to various environmental influences, which
can have both positive and negative effects. They take great pleasure in watching videos
featuring their favorite artists.
Music serves as a powerful means of conveying values and emotions, including those that
may be unexpressed. Many individuals find it difficult to envision life without the sounds,
rhythms, melodies, and harmonies that surround us. Classical music and the sounds of nature
often provide us with a sense of peace and tranquility. Numerous scientific studies have
investigated the effects of music on individual psychology, revealing that our brains respond
differently to happy and sad compositions. Even brief snippets of joyful or melancholic melodies
can have a significant impact on our mood. A particularly intriguing aspect of music’s emotional
influence is the notion of perceived emotions associated with it. This concept suggests that we
can comprehend the emotional essence of a piece without genuinely experiencing the feelings it
expresses. As a result, some people derive enjoyment from listening to sad music rather than
feeling depressed. Unlike real-life situations, music does not present any actual threat or danger,
enabling us to engage with emotions without fully internalizing them.
Let’s explore the relationship between song lyrics and their visual representation in music
videos. Each music video often contains a deeper meaning. In many cases, there is a direct
correlation between the lyrics and the narrative presented in the video. Take, for instance, the
video for “Wonderland” by Hermanos Inglesos, where we witness a bird consuming drugs in a
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 02,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 967
desperate attempt to escape its troubles. Just as drugs can provide a temporary detachment from
reality, they offer a false sense of freedom. A teenager watching this video may resonate with the
bird, as adolescence is a time of struggle, and many seek ways to flee from their problems. The
portrayal of the bird reflects an illusory world, one devoid of issues and filled only with pleasure.
However, the narrative takes a dark turn as the bird ultimately succumbs to death. This video
powerfully conveys the message that drug use is not merely an innocent pastime but rather a
perilous habit with grave consequences.
Additionally, I want to mention the Russian music video “The Bottle of Liqueur” by the
Successful Group. At the beginning of the video, people sing about beer being a traditional drink
for men, suggesting that they cannot go a single day without it. However, by the end of the video,
the young men conclude that drinking is unhealthy and that engaging in sports is a better choice.
This message has gained popularity, with the video accumulating over three million views and
downloads on YouTube. Teenagers watch these clips and may try to follow the principles
depicted in them. Continuing with the theme of bad habits, let’s consider LP’s song “Lost on
You.” The lyrics describe a wounded soul, suggesting that alcohol and smoking are ways to cope
with problems. However, in reality, we must avoid harming our health and find alternative
solutions to our difficulties.
Furthermore, many music videos feature scantily dressed women, portraying their attire
as fashionable and appealing. This may seem crude to some, but adolescents exposed to such
imagery may begin to perceive it as normal, influencing their fashion choices and behavior. For
instance, in the music video for “Rockabye” by Clean Bandit featuring Sean Paul and Anne-
Marie, we see a young single mother striving to support her child by working as a dancer. While
the lyrics convey a touching message, one might question why she chose this particular means of
earning money. Dancing in bars to support a child is a harsh reality.
Today, many music videos present visuals that have little to do with their lyrics. We hear
love words, yet the accompanying visuals often depict the opposite. This can be confusing and
strange. However, some music videos succeed in conveying a deep message, allowing us to think,
feel, and connect with the emotions of the characters, which may, in turn, stimulate our
imagination. Of course, not all modern music videos carry negative messages. Let’s take
“Mendirman O’sha” by Ozodbek Nazarbekov as an example. Both the song and its video inspire
self-confidence, portraying the sacrifices of our ancestors in defending the homeland and
highlighting their unwavering love for family and country. This message serves as a significant
motivation for future generations, encouraging them to grow into intelligent, courageous, and
patriotic individuals like their forefathers. This is crucial for teenagers, as every adolescent faces
different challenges, but a meaningful song and video can help them reevaluate their lives.
In conclusion, I would like to emphasize that if we can analyze “positive and negative
music videos,” watching them can be beneficial. In my opinion, positive videos are scarce in
today’s music industry. In this article, I have described both “positive and negative” music
videos based on my perspective. We can see that music’s influence can be both beneficial and
harmful. The type of music we choose is up to us, as is the context in which we listen to it.
Therefore, we should select music that evokes positive emotions, enhances productivity,
stimulates creativity, and even boosts physical energy.
INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE
ISSN: 2692-5206, Impact Factor: 12,23
American Academic publishers, volume 05, issue 02,2025
Journal:
https://www.academicpublishers.org/journals/index.php/ijai
page 968
References:
1. Nidhya Logeswaran, Joydeep Bhattacharya, «Cross modal transfer of emotion by music».
Department of Psychology, Goldsmiths College, University of London, New Cross, London
SE14 6NW, United Kingdom.
2. Rentfrow, P.J., & Gosling, S.D. Message in a Ballad. The Role of Music Preferences in
Interpersonal Perception. Psychological Science. – 2006. – №17 (3). – P. 236–242.
3. Marie Forgeard, Ellen Winner, Andrea Norton, Gottfried Schlaug, «Practicing a Musical
Instrument in Childhood is Associated with Enhanced Verbal Ability and Nonverbal Reasoning».
4. Ferris Jabr, «Let's Get Physical: The Psychology of Effective Workout Music», March 20,
2013.
5. Ravi Mehta, Rui (Juliet) Zhu and Amar Cheema, «Is Noise Always Bad? Exploring the
Effects of Ambient Noise on Creative Cognition».
