https://ijmri.de/index.php/jmsi
volume 4, issue 3, 2025
863
THE INTERNET AS A CATALYST FOR THE DEVELOPMENT OF E-COMMERCE
Suyunova Kamilla Bakhromovna
Associate Professor of Marketing, PhD, Samarkand
Institute of Economics and Service
Solijanova Sabina
Bachelor of Samarkand Institute of Economics and Service
Annotation:
The article is devoted to the study of the role of the Internet in the development of
electronic commerce. The author analyzes the key aspects that contribute to the transformation of
traditional trade models under the influence of digital technologies. Factors such as the
availability of Internet technologies, their impact on consumer preferences, as well as on the
business processes of companies are considered.
Key words:
internet, e-commerce communication, target segment, information resources,
efficiency, customer feedback.
Introduction.
The phenomenal growth of computer technology production was not an end in
itself. Computer technologies and views on their use have undergone significant changes in the
last few years. Until 1994, local area networks, database management systems, word processors,
transaction management systems, and even multimedia technologies were used primarily as a
tool for internal automation of companies and individual firms, i.e., as a means of automating
corporate systems. However, since 1995, the situation has begun to change rapidly. The most
important catalyst for this process was the worldwide recognition of the Internet computer
network. The repeatedly tested advantages of the Internet practically all over the world led to a
mass refusal, despite the multi-billion dollar investments already made, to develop their own
corporate or departmental dedicated networks in favor of building open standardized systems and
integrating them into the Internet.
The Internet is a complex of technical and software tools, connection to which allows:
- to eliminate the influence of the distance factor in the communication process;
- to increase the efficiency and reduce the cost of communications;
- to access virtually unlimited information resources of the network;
- use various categories of information encoding (text, sound, color, form, movement, etc.) when
exchanging information, which significantly improves the quality of perception and processing
of information;
- implement prompt feedback and live communication between subscribers separated by territory;
- use the services of developed and highly effective service departments to solve their problems.
Literature analysis.
In the work of A. A. Arlanov and D. Orazovov "Fundamentals of electronic
commerce and its development paths" the features of the development of electronic commerce
and its impact on the country's economy are studied, with an emphasis on the methods and
strategies for implementing technologies. These studies cover various aspects of the impact of
the Internet on the development of e-commerce, including economic, managerial and marketing
perspectives.
Analysis and results.
This feature of the Internet is associated with the active role of the user,
conditioned by control over the search for information due to various search and navigation
mechanisms. The push model of information delivery to consumers is characterized by the
passive role of the consumer, who has only a fairly limited opportunity to choose information
channels. The information provided is usually paid for by the customer companies, so access to
https://ijmri.de/index.php/jmsi
volume 4, issue 3, 2025
864
the information is provided either free of charge (regular television, radio) or for a small fee
(cable television, magazines, newspapers). This model creates a win-win situation for all its
participants: the media receive income for providing information from advertisers and consumers;
companies gain access to consumers using the media; consumers gain access to information and
entertainment (news, sports, recreation, etc.). Observing the development of Internet
technologies, it can be stated that it occurs through the synthesis of push and pull models. Due to
the high functionality of the Internet, there will always be the possibility of navigation for users
in order to find the necessary information or any resources. In addition, they will always have the
opportunity to select the information sources that interest them and then automatically receive
the necessary information - news, reviews.
The most important properties of the Internet include:
- independence from time (information resources are available daily 24 hours a day throughout
the year);
- no connection to the user's location (geographical distance does not matter);
- integration (individual components and services on the Internet - e-mail, ease of information
perception, hypertext links - are independent, but at the same time form a single space).
The unique qualities of the World Wide Web make the Internet an effective business tool. The
rapidly growing interest of business in the Internet, in turn, has caused a response from
companies developing software and hardware for the World Wide Web. An entire industry of
business services on the Internet has emerged, which makes the Network even more attractive to
businessmen.
The transfer of business processes to the Network blurs the traditional boundaries between
subjects of the economic process, facilitating closer interaction and integration of producers,
suppliers, consumers, intermediaries and financial structures focused on the prompt and high-
quality satisfaction of the needs of each specific consumer. In essence, it is the integration of
production in the name of differentiation and individualization in satisfying needs. The Internet
thus has a revolutionary impact on both the organization and performance of business and on the
well-being of society.
Recommendations and conclusion.
In conclusion, we can conclude that the Global Internet has made e-commerce accessible to
companies of any size. If earlier the organization of electronic data exchange required significant
investments in communications infrastructure and was only within the power of large companies,
then today the use of the Internet allows small firms to join the ranks of “electronic traders”. An
electronic showcase on the World Wide Web gives any company the opportunity to attract
customers from all over the world. Such an online business creates a new sales channel - virtual,
requiring almost no material investment. If information, services or products (such as software)
can be delivered via the Web, the entire sales process (including payment) can take place online.
References:
1. Commercial (entrepreneurial) law: textbook: in 2 volumes. Volume 1. - 4th edition, revised
and enlarged / edited by V. F. Popondopulo. - M.: Prospect, 2009. Page 493.
2. Vinogradova S. V., Markina N. V., Yudnikova E. S. Marketing of a trading enterprise:
textbook for universities. St. Petersburg: Piter, 2005. 528 pages.
3. Didenko N. I. Fundamentals of foreign economic activity in the Russian Federation. 2nd
edition, revised and enlarged. M.: Piter Publishing House 2004, page 8
4. New development strategy of Uzbekistan / Sh. M. Mirziyoyev. Study guide. Tashkent, 2022.
5. Artikova Sh. I. Maishiy hizmatlar sogasi rivozhlanishining uziga hos hususiyatlari va shart-
sharoitlari // Economics and finance (Uzbekistan). – 2022. – No. 6 (154). – P. 33-42.
6. Suyunova K.B., Saidova F.S. DIFFERENT APPROACHES TO UNDERSTANDING
FOREIGN ECONOMIC ACTIVITIES //Journal of marketing, business and management. – 2024.
– T. 3. – No. 5. – pp. 42-46.
