The author of the article describes that in the features of psychology, memory is one of the foundatations of the mechanism that is
related directly to cognitive processes and ensures the effectiveness of other processes, its peculiarities, types, laws of its development: strong impressions, paying special attention to such laws as braking. Empirically, features of memory were studied in school students, the results obtained were analyzed psychologically, conclusions were given, and practical recommendations on strengthening memory were given at the end of the article