THE IMPORTANCE OF MARKETING IN MUSEUM MANAGEMENT

European International Journal of Pedagogics
inLibrary
Google Scholar
CC BY f
48-50
15
To share
Feruza Hamrayeva, . (2023). THE IMPORTANCE OF MARKETING IN MUSEUM MANAGEMENT. European International Journal of Pedagogics, 3(05), 48–50. Retrieved from https://inlibrary.uz/index.php/eijp/article/view/22818
0
Citations
Crossref
Сrossref
Scopus
Scopus

Abstract

Museums play a significant role in preserving cultural heritage and promoting knowledge. However, in today's competitive environment, museums must use marketing to stand out and attract visitors. By developing creative and effective marketing strategies, museums can reach a wider audience and create a lasting impact on their community. Therefore, museum managers must recognize the importance of marketing and invest in it to ensure the success of their institutions. The future of museums depends on their ability to adapt to changing trends and embrace new marketing techniques to engage with their audience and promote their collections and activities.

Similar Articles

References

Kotler, N.G. (2008). Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. John Wiley & Sons.

McLean, K. (2015). Planning for Success: A Guide for Museum Strategic Planning. AltaMira Press.

Merriman, N. (2015). Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions. Routledge.

Pekarik, A.J. (2013). Marketing in the Public Sector: A Roadmap for Improved Performance. Springer.

Sandell, R. (2007). Museums, Prejudice and the Reframing of Difference. Routledge.

Scott, C. (2013). Marketing the Museum. Routledge.

Serrell, B. (2015). Exhibit Labels: An Interpretive Approach. Rowman & Littlefield.

Smith, R. (2006). Strategic Planning for Public Relations. Routledge.

Stein, D. (2010). Successful Museum Marketing and Communication: A Do-It-Yourself Guide. AltaMira Press.

Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving from Traditional to Digital. John Wiley & Sons.

inLibrary — это научная электронная библиотека inConference - научно-практические конференции inScience - Журнал Общество и инновации UACD - Антикоррупционный дайджест Узбекистана UZDA - Ассоциации стоматологов Узбекистана АСТ - Архитектура, строительство, транспорт Open Journal System - Престиж вашего журнала в международных базах данных inDesigner - Разработка сайта - создание сайтов под ключ в веб студии Iqtisodiy taraqqiyot va tahlil - ilmiy elektron jurnali yuridik va jismoniy shaxslarning in-Academy - Innovative Academy RSC MENC LEGIS - Адвокатское бюро SPORT-SCIENCE - Актуальные проблемы спортивной науки GLOTEC - Внедрение цифровых технологий в организации MuviPoisk - Смотрите фильмы онлайн, большая коллекция, новинки кинопроката SMARTY - Увеличение продаж вашей компании ELECARS - Электромобили в Ташкенте, Узбекистане CHINA MOTORS - Купи автомобиль своей мечты! PROKAT24 - Прокат и аренда строительных инструментов