Volume 4, issue 6, 2025
224
THE IMPORTANCE OF INCREASING THE COMPETITIVENESS OF HIGHER
EDUCATION INSTITUTIONS
Kuldashev Sherzod Alimardonovich,
SamISI “Iqtisodiyot nazariyasi” kafedrasi
dotsent v.b., PhD
Abstract:
This article examines the importance of the competitiveness of higher education
institutions in the market of educational services, the features and conditions of the formation of
competitiveness, the state of development of higher education institutions, the indicators of the
development of higher education institutions.
Key words:
higher education, educational services, competitiveness, innovation, corporate
cooperation, indicators and principles.
Currently, the main goal of human development in our country, in particular, human capital, is to
increase the share of cognitive factors in society, labor potential, the standard of living and well-
being of the population, as well as to create an environment that allows achieving sustainable
trends and ensuring labor intensity. Education, as a key element of the concept of human
development, plays a key role in solving important issues of ensuring social development and
increasing intellectual potential at the macro level. “At various stages of socio-economic
development, the development of science and education at a high level is considered an
important factor and driving force of socio-economic and technical-technological development
. ”
In economics, the category of educational services has always been a cause for heated debate. In
the economic literature, the characteristics of the educational services market, marketing research,
market segments, and various issues related to individual aspects that represent the socio-
economic nature of the market have been examined. However, in the scientific literature, there
are fewer comprehensive studies of the educational services market. This necessitates the
systematization of information about the nature and content of the educational services market as
a category and this concept.
We focus on increasing the competitiveness of our republic's universities in the educational
services market and improving the methodology for assessing their ratings.
In the educational services market The activities of higher education institutions are
characterized by a number of features , which include the following :
the nature and characteristics of educational services ;
the characteristics of the impact of specific factors and the importance of these factors in
shaping the competitiveness of higher education institutions ;
between persons ( parties ) interested in educational services relationships and processes .
Characteristics of higher education institutions (HEIs) in providing educational services :
1
Volume 4, issue 6, 2025
225
Volume 4, issue 6, 2025
226
Figure 1.1. The following features are characteristic of educational services:
In the educational services market The activities of higher education institutions are
characterized by a number of features , which include the following :
the nature and characteristics of educational services ;
the characteristics of the impact of specific factors and the importance of these factors in
shaping the competitiveness of higher education institutions ;
between persons ( parties ) interested in educational services relationships and processes .
Characteristics of higher education institutions (HEIs) in providing educational services :
An important aspect of educational services is that they are intangible and not
accumulated , but their results, aimed at the formation of intellectual potential, are accumulated
and summarized;
The standard duration of educational services includes a long period of time ;
The need to have a certain level of support is a fundamental condition for the formation of
higher education institutions as consumers of educational services ;
services are developed and provided simultaneously , without any intermediaries or market
agents ;
The state is interested in providing educational services as a high- level social service . and
therefore educational services are a guarantee of the social development of society .
The high social significance of the general and higher education system places serious
demands on the organization of the activities of educational institutions : it determines the
conditions for participation in the educational process and the requirements for assessing its
effectiveness, as well as the involvement of a wide range of stakeholders , the public It
determines the need to take into account the interests of
institutions and organizations .
The educational services market is diverse The nature and specificity of relations, based on
the interests of
various participants , affect the formation of the competitiveness of higher
education institutions in this market . First of all, the listed characteristics occur in the context of
satisfying the needs of society and customers of educational services. The goals pursued by
various participants in this market impose a system of restrictions on the organization that
determine a certain model of behavior, and then it creates the necessary conditions for the
formation of competitiveness, which allows determining the strategy of actions in the
educational services market
Now we will examine the participation of universities in the educational services market
and their impact on supply and demand.
First, let's examine it from the perspective of the customers. In the education system of our
republic, the main customer of educational services is the state, which, through the executive
authorities of the relevant state, forms an order for the training of specialists in certain
2
Author by working released .
3
4
5
Volume 4, issue 6, 2025
227
educational areas (specialties) and levels of education and implements budget financing in a
normative form per capita
.
Using definitions from economic theory, the next category of customers, "households",
appears as the object of demand formation for the training of specialists and knowledgeable
personnel based on contracts for the provision of paid educational services, and they are
considered the main customers.
A non-significant share of the market is formed by business structures that directly form
the demand for training of certain categories of specialists based on their own interests on the
basis of contracts
. Here, customers, as their main consumers, place relatively high demands on
university graduates based on their assessment of the professional competencies and
qualification levels they possess.
Currently, the increasing number of state and private universities in the higher education system
of our country exacerbates the problem of employment of their graduates. However, the indicator
of employment of graduates is one of the main indicators of accreditation of universities and
requires the revival of work on improving cooperation between customer economic entities and
universities by introducing modern forms of employment of graduating specialists and assistance
in increasing their professional adaptability.
We have developed the following conclusions and proposals on the key factors and development
status of increasing the competitiveness of higher education institutions in the educational
services market. Accelerate the processes of integrating innovative achievements of scientific
research schools based on the development of integration processes in the educational services
market, standardize qualification requirements for the quality of education, and implement the
integration of science, education, and production into practice.
LIST OF REFERENCES USED:
1. Address of the President of the Republic of Uzbekistan Shavkat Mirziyoyev to the Oliy Majlis
on January 24, 2020. // ―Xalq so'zi‖ newspaper. January 25, 2020. Issue 19. Pages 1-4.
2. Human Development . Textbook. Ifd, edited by Professor Q.X.Abdurakhmanov. – T.:
“Science and Technology” Publishing House , 2013. – 476 pages.
3. Pardaev M.K. et al. Educational services and improving their efficiency issues. Monograph. –
T.: ―Innovative Development Publishing House, 2020. – 200 p.
6
7
