Aaker, David A., and Kevin Lane Helen Keller. ‘Consumer Evaluations of brand name Extensions’. Journal of selling fifty four, no. one (January 1990): twenty seven.
Ahmad, Nawaz, Atif Salman, and Rubab Ashiq. ‘The Impact of Communal Media on Fashion Industry: Empirical Investigation from Karachiites’. Journal of Resources Development and Management seven (30 April 2015): 1–7.
Arrigo, Elisa. ‘Communal Media selling in Luxury Brands: a scientific Literature Review and Implications for Management Research’. Management analysis Review, three April 2018.
Bowden, Jana Lay-Hwa. ‘The method of client Engagement: A abstract Framework’. Journal of selling Theory and apply seventeen, no. one (1 Jan 2009): 63–74.
Campbell, Margaret, and Kevin Lane Helen Keller. ‘Brand Familiarity and Advertising Repetition Effects’. Journal of marketing research thirty: 292–304.
Celaya, Javier. ‘The Company in net a pair of.0: The Impact of Communal Networks and New kinds of on-line Communication in Business Strategy while not a Collection: Amazon.Es: Javier Celaya: Books’, Nov 2011.