This scientific article endeavors to delve into and draw comparisons between the linguistic and cultural elements of advertising texts in both Uzbek and English languages. This study thoroughly examines and analyzes diverse linguistic and cultural characteristics embedded within advertisements, with a particular emphasis on their influence on target audiences within distinct cultural contexts. Through meticulous examination and interpretation, this research sheds light on the intricate interplay between language, culture, and advertising strategies, ultimately offering valuable insights for enhancing cross-cultural advertising communication. By employing a systematic research approach, the study explores the multifaceted dimensions of advertising language in both Uzbek and English. It investigates how language choices, rhetorical devices, and persuasive techniques are adapted and employed differently across these two languages to effectively convey messages to their respective audiences. Additionally, the research delves into the cultural aspects manifested within these advertisements, such as values, symbols, and societal norms, which greatly impact the effectiveness and reception of the advertisements within their target cultures.
The quality and chemical composition of food products have a huge impact on human health, in particular on oral health. This article compares the condition of the hard tissues of the teeth, the level of hygiene and the health of the gums in children with different nutrition systems. The study involved 98 children aged 6-12 years, who were divided into two groups depending on the principles of nutrition in their families. The level of oral health was assessed by the following indices: the intensity of caries, the Fedorov-Volodkina hygiene index and the PMA index.As a result of our research, we came to the conclusion that the level of hygiene, enamel caries resistance and gum condition in children from families whose parents adhere to the principles of proper nutrition is much better.
Comparison of the morphological characteristics of the development of the tooth-jaw system with the type of nutrition.
В статье исследуются модели организации и функционирования административного судопроизводства в Германии и Республике Узбекистан. Автором проводится сравнение узбекской модели административного судопроизводства с германской моделью, указываются на достоинства и недостатки.
Cognitive linguists have paid much attention to the amazing universality of many conceptual metaphors. However, their theory does not take into account the equally striking variety of figurative conceptualization, both intercultural and within culture. This article is an attempt to give information for metaphorical theory, which allows us to consider universality and figurative change at the same time. The main purpose of the work is described with examples.
This article is devoted to the study of the content of cytokines interleukin-1( IL-1), interleukin- 4 (IL-4), interferon status: interferon-alpha, aferon-alphantiinter, interferon-gamma in the blood serum of 25 sick young children. Compared with the control group, a significant increase in the content of pro inflammatory and anti-inflammatory cytokines was revealed. According to the authors of the article, the content of cytokines IL1 and IL4 in the blood serum of sick children with community-acquired pneumonia depends on the period of the disease and the severity of the pathological process
Parenteral nutrition (PN) is the most complex and technological variant of clinical nutrition, carried out by intravenous administration of nutrients into the body. It is intended for patients in whom it is impossible or insufficient to use other methods of nutrition and occupies the highest level in the hierarchy of clinical nutrition options, since it is considered the most difficult both in terms of technique and in terms of the variety of decision-making when prescribing it in clinical practice in the most difficult contingent of patients. . One of the main causes of death in patients with multiple organ failure is the development of an immune and inflammatory response. A number of studies have shown a decrease in the severity and incidence of septic complications in patients on enteral nutrition, after severe mechanical and thermal injuries, after major surgical interventions, it also allows you to maintain and maintain the barrier function of the intestine, which prevents the translocation of microflora. Based on the foregoing, it can be assumed that enteral nutrition will have a positive effect on the course of multiple organ failure.