CHARACTERISTICS OF SHOWING INNOVATIVE ACTIVITY
IN TOURISM DEVELOPMENT
Sharipov Bakhtiyor Mikhliboevich
1
Ataniyozova Maqsuda Baltaboevna
Mamasodikova Shokhistakhon Dilshodbek qizi
1
(Chairman of the quality commission of the "Economics" faculty of University of Tashkent for Applied Sciences)
University of Tashkent for Applied Sciences, Gavhar Str. 1, Tashkent 100149, Uzbekistan
https://doi.org/10.5281/zenodo.10467676
Key words: sustainable development of tourism, strategic goals, tourism sector, service provision, youth tourism, economic
potential, innovative activity, economic development, tourism development, national and economic characteristics,
level of service
Abstract: The article deals with the main issues of the impact of the development of the tourism sector in the context of innovative
activity, as a factor in the interaction of economic potential and management decisions to ensure the implementation
of the strategic goals of sustainable development of the tourism sector. Attention is drawn to the urgent need to
form a national concept of the level and quality of services in the tourism sector, which has clear goals, meets
current problems and corresponds to a number of national and economic characteristics.
INTRODUCTION
The head of our state Shavkat Mirziyoyev put forward
a number of new initiatives at the opening ceremony
of the UNWTO General Assembly on October 16,
2023. The 25
th
session of the UN World Tourism
Organization (UNWTO) General Assembly was
opened in Samarkand. Shavkat Mirziyoyev, who
opened the event, noted that the remarkable major
event of the world tourism industry is a great historical
event for the Central Asian region.
In the conditions of the modernization of the national
economy, the economic development prospects of any
country are fully dependent on effective innovative
activities in all spheres of the economy. In recent
years, in our country and in its regions with high
tourism potential, special attention has been paid to the
development of the tourism sector, and this direction
is considered as a promising field, as well as one of the
main and important directions in increasing the
employment and income of the population. Taking this
into account, a number of measures are being
implemented to effectively use the tourist potential of
our country and attract foreign tourists to our country.
A number of scientific and practical results were
obtained based on the research of organizational and
economic
mechanisms
of
development
and
diversification of innovative activity in world tourism.
In
particular,
scientific
research
aimed
at
strengthening the competitiveness of tourism in the
foreign and domestic markets, increasing the place and
role of the industry in the country's economy,
organizing safe tourism, identifying and developing
the existing internal opportunities in order to make
optimal management decisions in the industry is
gaining urgent importance.
Currently, the share of innovative technologies,
products and devices in the gross domestic product of
developed countries is 60%. In the environment of
strong competition in the world, the state of intensity
of innovative activity affects the level of economic
development. A country or region that has created
favorable conditions for innovative activity in a
competitive environment is achieving economic
growth today. In this regard, it is urgent to deepen
scientific research on such issues as innovative
development of national tourism and strengthening its
position in the world market, rapid development of
tourism based on our ancient history and rich cultural
heritage, specific characteristics of regions, zoning of
regions based on specific historical and tourist
characteristics. For the population of Uzbekistan, in
the conditions of the market economy, more
commercial tourism has become important. Of course,
in this type of tourism, export tourism is more
important than import tourism. This has a negative
impact on the economic potential of Uzbekistan to a
certain extent. That is why today's main goal and
demand is the need to increase the level of service for
foreign visitors to our republic. This, in turn, directly
motivates the development of tourist services based on
innovative activities as a factor of the interaction of
economic potential and management decisions to
ensure the implementation of the strategic goals of
sustainable development of tourism. Through this
event, there will be an opportunity to supply our
country's treasury with more foreign currency.
Analysis of literature on the topic
Scientific-methodological foundations and economic
aspects of the organization of the tourism industry
based on the innovative characteristics of the tourism
industry and theoretical and practical problems of the
development and improvement of the tourism industry
in the sustainable development of the economy of our
Republic
were
scientifically
researched
by
V.S.Novikov, B.Sh.Safarov, M.T.Alimova, A.A.
Eshtaev and others.
The scientific research works of the above-mentioned
scientists serve as an important basis for determining
the strategic directions of the development of the
tourism industry, adapting national tourist products to
the world tourist services market, and scientifically
studying the theoretical and practical problems of the
tourism industry. However, in these studies, such
issues as the introduction of innovations in the tourism
network have not been sufficiently studied, and
correspondingly, the literature devoted to this problem
has been little published. The need to solve the above-
mentioned issues serves as the basis for choosing the
topic of this article.
Research methodology
The methodology of the article analyzes the
importance and role of the investments made in our
national
economy,
including
mechanisms for
developing the tourism industry and using its
potential, starting from the analysis of scientific and
increasingly popular sources. Based on this, the main
ideas and results in the article can be considered as a
methodological basis for the development of
guidelines for the improvement and improvement of
the
tourism
industry,
and
the
author's
recommendations can be used as a theoretical and
practical guide for the improved development of the
tourism industry based on modern marketing
principles and other market tools.
Organizational factors of state regulation of innovative
activity should ensure consideration of the opinions of
all interested entities and at the same time create
conditions for taking measures to encourage
innovation. One of the main goals of the innovation
policy is to increase competitiveness and, at the same
time, to increase the standard of living of people due
to the use of effective technologies and innovative
mechanisms, continuous improvement of personnel
qualifications, and ensuring that goods and products
occupy the leading positions in the domestic and world
markets.
Based on the results of the analysis carried out above,
the specific features of the development of tourism in
Uzbekistan are:
- high potential for the development of tourism in the
country, in particular, the abundance of material,
spiritual and cultural monuments and the variety of
exotic, extreme and new types of it for foreigners;
- the fact that the government pays great attention to
and supports the development of the tourism sector, as
well as the fact that the touristic potential of private,
public and public-private partnerships is rapidly
developing in large regions;
- that the climatic conditions in the country are suitable
for receiving tourists throughout the year and that good
opportunities have been created for extreme tourists
interested in different climatic conditions;
- high potential for attracting tourists due to the
relatively low level of seasonal fluctuations due to
climatic conditions;
- that the distribution of tourists by age is at a relatively
optimal level, that is, most of them are energetic,
curious, mobile and physically and materially capable
older tourists, and others.
If we draw a conclusion based on the analytical results,
our country and its regions are considered to be
promising areas of tourism and have a number of
unique positive features. In particular, if the indicators
of growth in the next two years show that there are still
many untapped opportunities in the field, a number of
unique features of the flow of tourists, especially the
distribution by year and age, the fact that seasonal
fluctuations are not too high, the types of tourism that
are developing in our country are resistant to various
external and internal negative fluctuations. on the
grounds that it is resistant.
The process of international tourism marketing should
be aimed at attracting as many foreign tourists as
possible to the country. In particular, it is important to
attract tourists to the country, who spend a lot on
tourism. We know that there is a certain competition
in the world market to have tourists from Japan, and
many countries want them to visit their countries.
Because a tourist visiting from Japan is in the first
place with the expenses he made during his trip. If a
Japanese tourist comes to Europe, he spends 2-3 times
more money than other tourists. In some countries they
spend even more. That is why we should pay attention
to attracting more Japanese tourists to Uzbekistan.
Spain spends 70 million dollars, France - 75 million
dollars, Turkey - 25 million dollars, Ireland - 40
million dollars, Poland - 8 million dollars, Hungary -
7 million dollars for tourism marketing. It has been
proven in practice that it brings more than 100 times
more income.
There is a huge variety of products and about 200
new types of food and drinks are updated every year.
The number of services provided only in hotels
exceeds 150 types, and these services are provided at
the most convenient time for tourists, in a short period
of time and at a low price. All this increased the arrival
of tourists to the country and provided an average
annual income of 5.5-6.0 billion dollars during 1996-
1998.
As a result of the analysis, it became clear that among
the tourists visiting countries with the development of
international tourism, 30% of foreigners and 20% of
their own citizens rest in 4-5 star hotels, 30% and 20%
in 3-star hotels, 40% and 60% in 1-2-star hotels, as
tourists stop.
Therefore, in order to use the resources of the
national wealth wisely in Uzbekistan, the following
ratio of hotels was proposed. These are 5-star - 5%, 4-
star - 12%, 3-star - 36%, 2-star - 24%, 1-star - 23%.
70% of the hotels with 220-250 seats or the total
number of hotels of this type consider it appropriate.
One of the places that attracts foreigners in Uzbekistan
is Shahrisabz, the historical center of which is included
in the list of World Heritage by UNESCO. Many
admire the value of cultural and historical monuments
and public property here.
The attractive features of Uzbekistan are: firstly, over
30 percent of its territory is covered with mountains,
plains, and weathered areas, where you can relax and
go for a walk; secondly, there are more than 5,000
architectural and archaeological objects in the territory
of Uzbekistan, about 2,500 of which are protected by
the state; thirdly, there are many art objects and
museums, and there is always enough opportunity for
tourists to use. Currently, international tourists are
shown 110 objects in the city of Tashkent, 120 objects
in Samarkand, 220 objects in Bukhara, and more than
300 objects in Khiva. Also, there are opportunities to
increase tour routes at the expense of Andijan,
Namangan, Fergana, Kokan, cities of the Fergana
Valley in general. In particular, the "City of Atlas and
Silk" route through the city of Margilan can be
considered an invaluable tour route for tourists. This
gives opportunities to improve the financial indicators
of the tourism system as a result of the development of
international tourism.
Investing in the tourism sector has its own distinctive
features. First of all, these aspects are the risk of
irreversibility, because the tourist flow is very
sensitive to imperceptible political and economic
risks, and these risks can lead to political and social
changes in the state of the country and the tourism
market. For this reason, it is appropriate to provide
additional necessary guarantees by republican and
local governing bodies in the organization of
investment processes in this field. However, it will be
possible to effectively develop tourism and reveal the
economic potential of the regions only due to the
coordination of the state, industry and tourism
structures and the alignment of their mutual interests.
Today, the role of the state in investment processes is,
on the one hand, centralized (budget funds of different
levels) and decentralized (capital funds of state
enterprises and private property) implementation of
the state capital investment policy, on the other hand,
state investment processes are influenced by economic
policy (credit, credit, amortization allocations). ,
customs, etc.) is carried out on the basis of other
regulations. In these processes, the state's investment
policy should be focused on stimulating the growth of
investment.
Conclusions and suggestions
In short, innovation is one of the most effective factors
leading to the development of the economy. As a result
of the research of the organizational and economic
mechanisms of the development of the tourism sector
and the introduction of innovations, the need to use
digitization technologies in the tourism sector, to
advertise new directions of tourism to attract the
world's population is based on this recommendation,
and this recommendation is being implemented in the
practice of the tourism sector.
Based on the information presented in the article, the
following suggestions can be made:
- it is necessary to modernize hotel services provided
for tourists, pay attention to their quality level;
- establishment of provision of motor vehicles for
temporary use (rental) for tourists from abroad;
- construction of accommodation such as hotels,
hostels, motels on the intercity traffic sections;
- advertising electronic albums, presentations and
video images about products and services through
innovative digital technologies;
- Establishing the use of modern high-speed Internet
networks in all regions of the Republic;
- improvement of staff qualifications of hotels and
tourist enterprises in order to provide quality service;
- installation of terminals and ATMs for withdrawing
cash from VISA cards in all areas, including rural and
mountainous areas, in order to facilitate purchases
using VISA cards in places where tourists travel a lot.
List of references:
1. Decree of the President of the Republic of Uzbekistan No.
PF-6199 dated April 6, 2021 "On measures to further
improve the state management system in the fields of
tourism, sports and cultural heritage".
2. Decree of the President of the Republic of Uzbekistan
dated January 5, 2019 No. PF-5611 "On additional measures
for the rapid development of tourism in the Republic of
Uzbekistan".
3. Kotler F., Bowen DJ, Mackenzie DJ. Marketing. Guest
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4. Kabushkin N.I. Management tourism. Textbook. Mr.
Novoe znanie, 2002. 409 p.-24.6 p.l.
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trudy: V 5ti. t. - M.: Finance and statistics, 1998
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statistics, 2003. -320 p.- 19.6 p.l.
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