Newspaper-journalistic style has specific features and the main task of the materials of this style is to report certain information to certain positions; thereby achieving the desired effect on the reader or listener. The content of the newspaper and informational messages is different in that here we are talking about events that are available for a broad understanding of the layers of non-specialists, directly or indirectly related to their lives and interests.
The article is devoted to the study of the method of word formation in modern Chinese using the «族zú» affix. It is known that the lexical stock of a language is constantly replenished due to the internal capabilities of the language and extracted from a foreign language. Of course, Chinese is no exception. Which method is the most effective for a language, depends on a number of features of the language. In Chinese, affixing is the second most productive after word addition. Like the vocabulary of a language, its morphemic units are constantly replenished. In addition to the trend observed in world linguistics, the affix method is becoming more and more active in word formation in the Chinese language, therefore the number of affix units in the language is also increasing. One of the affixes that plays an important role in the construction of modern Chinese neologisms is 族 zú, which participates in the construction of a number of new words in the Chinese language. Most of these words refer to a noun and serve to denote a social group that has a specific character. Words formed with the participation of 族 zú are more involved in the formation of words that are applied to a specific group of people in accordance with their social status or role in social life. But, in our opinion, 族 zú is not a full affix unit, but a semi-affix. Therefore, when words are formed with the participation of, zú, it does not completely lose its original meaning, the meaning of a group or community. Like the vocabulary of a language, its morphemic units are constantly replenished. In addition to the trend observed in world linguistics, the method of affixation in the Chinese language is becoming more and more active in word formation, therefore the number of affix units present in the language is also increasing.
The article deals with current problems of neology. It is the lexical system of the language, being the most flexible and mobile, that is constantly changing along with the development of the language community, enriching itself with new lexical units and reflecting current social trends. New words that have appeared in the language in the last few years have become the object of study of this article. Particularly, different points of view of domestic linguists on the main object of this science - neologism and the criteria for its selection as a unit are presented.
Анализируется суффиксация как один из активных способов словообразоваия в современных текстах СМИ как экспрессивно-маркированные единицы, как единицы с яркой экспрессией. Отмечается, в медийных неодериватах отражаются способы и механизмы приспособления общенародного языка к условиям его функционирования, изменяющимся под влиянием внешних факторов.