“Media. Til va madaniyat. Tarjima” talabalar ilmiy-amaliy konferensiyasi - 2023
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STEREOTYPES IN INTERCULTURAL
COMMUNICATIONS, THEIR CAUSES AND TASKS
Iroda KHUSHBOKOVA
Student of International journalism faculty,
UZSWLU
In today’s world, in an era of integration, cultural exchange in the process of
formation of a unique cultural space, intercultural communication, which is carried out
at different levels and involves a large audience in the process of communication, is of
great importance. A certain influence on the development of intercultural
communication has a scientific and technological progress, which opens up new
opportunities for communication and formation of new types and forms of
communication, while the main condition for their effectiveness is mutual
understanding, tolerance and respect for the culture of partners in the dialogue. Many
scholars, linguists, sociologists, psychologists, ethnographers, ethnopsycholinguists
pay considerable attention to the phenomenon of perception of one culture by another,
due to the fact that centuries-old traditions associated with the separation of cultures
and linguistic differences affect the relationship between people of different cultures
and, consequently, the effectiveness of their cooperation and mutual understanding.
Stereotypes owe their appearance to intercultural or interethnic contacts, when the
most typical features characteristic of a particular people or culture are revealed, and
depending on these characteristic features and qualities, they are divided into groups
(categories). This is how ethno-cultural stereotypes are gradually formed, which are
generalized ideas about the typical features characteristic of a people or its culture.
Human vision is a product of both physiological and cultural dispositions. This
cultural study investigates the role of cultural dispositions in visual perception. In
particular, the study focuses on the role of stereotypes, which are involved in
recognition. I propose that stereotypes are essential for basic functions of perception
and human perception. However, stereotypes also introduce significant limitations on
human experience. The fact that stereotypes are abstract
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simplifications of realities is not the limiting factor, since scientific and cultural
progress continually refines stereotypes. The very principle of the stereotype appears
to introduce the limitation, because the process of forming stereotypes requires both
temporal and functional fragmentations of the continuum of our perception. This
fragmentation can be a cause of sensory overload, a postmodern condition that
generates cultural, perceptual and behavioral problems.
Significance of stereotypes for intercultural communication
In a modern business environment with growing markets, where globalization
becomes increasingly apparent, the decisions companies make when it comes to
expanding their business to other countries are crucial, and multinational companies
play an important role in the development of international trade. Furthermore,
following the current trend of globalization, people are moving across borders, not only
national but also cultural and linguistic, to an everincreasing extent. Due to this
development, the idea of intercultural communication has become increasingly
important when it comes to conducting business internationally. The focus of this part
is to discuss the role of stereotyping in intercultural communication and an assessment
of its importance in intercultural communication.
The variety of cultural backgrounds of the people involved in intercultural
communication has called upon the need for heuristics to help better deal with all
parties involved, and one type of these heuristics is to characterise distinct social groups
of people involved, via stereotypes. Over the years, there have been many attempts to
define what a stereotype is.
In Uzbekistan, the integration with the West, the transition from totalitarianism
to democracy, from a planned economy to a market economy accompanied by praise
and imitation of alien values and slandering in the eyes of Uzbekistan’s socialist values,
which is an organic fusion of traditional entailed in the late 80's devaluation of
everything Uzbekistan. The pro-American propaganda, self-flagellation, economic and
political crises are the reason that in the early 90s in Uzbekistan spiritual atmosphere
was permeated pessimistic and decadent mood, awareness of worthlessness and
hopelessness of the future of the past, indifference and indifference to the present. The
decor of anarchy and permissiveness entailed massive moral nihilism. Wholesale
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imposition of Western values on, through the media, domestic policy, economic policy
and change accordingly lifestyle Uzbekistan’s spontaneous rejection of their bottom,
their rejection of Uzbekistan people entailed in the 90’s of XX century exacerbation in
the spiritual atmosphere of the Uzbekistan Society of the conflict between newly
appeared values and reality, the essence of which is composed of the following
contradiction:
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between orientation to a society of equal opportunities and glaring inequalities
starting opportunities, not only for members of different social and income groups, but
also between the inhabitants of large industrial areas of the European part of Uzbekistan
and the rest of the country, between town and country, between different climate zones
and regions various business oriented;
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between a focus on political and economic freedom, the ability to influence
their own destiny and extremely low freedom of choice that fate;
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between a focus on the creation in Uzbek of law and flagrant lawlessness
corrupt government, criminal lawlessness;
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between the desire to see Uzbekistan as a great power with a prosperous modern
market economy and progressive democratic state and the actual position of a second-
rate country with a declining economy, the monstrous social stratification, the poor and
helpless people.
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the negative consequences of these contradictions can be clearly seen on the
materials: Statistics. In contrast to the socio-economic phenomena of spiritual culture
is difficult to predict. However, now there is a trend that can only steer the course of
events in the optimistic scenario. This - the replacement of internationalism and
patriotism tactful nationalism in politics, humanization of education, increased
attention to a specific person
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in the social sphere, the primacy of spiritual values over material, indepth
analysis and reassessment, the revival of Orthodox traditions in the home.
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