ISSN:
2181-3906
2023
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 2 / ISSUE 12 / UIF:8.2 / MODERNSCIENCE.UZ
793
FAME AND THE MEDIA
Nurmatov Islambek Kyzilbekovich
Teacher of the department of general education of
Jizzakh region legal technical school
Abstract.
The general hypothesis of the work is that fame generated by media plays a
part in creating opinion by legitimising anthropomorphic icons which, as models, assist in
structuring the present day's social hierarchies. Based on a field study about television news and
on a case study of Operación Triunfo, the articles concludes that media fame, which plays a
decisive role in the formation of public opinion, express the nature of the media. as creators of a
virtual reality and synthesisers of actual reality.
Key words:
Fame, reality, media, public opinion, news, Operación Triunfo
ИЗВЕСТНОСТЬ И СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ
Аннотация.
Общая гипотеза работы заключается в том, что известность,
генерируемая средствами массовой информации, играет определенную роль в
формировании общественного мнения путем легитимации антропоморфных икон,
которые, как модели, помогают структурировать современные социальные иерархии.
Основываясь на полевых исследованиях телевизионных новостей и тематическом
исследовании Operación Triunfo, в статьях делается вывод о том, что известность в
СМИ, которая играет решающую роль в формировании общественного мнения,
отражает природу СМИ. как создателей виртуальной реальности и синтезаторов
реальной реальности.
Ключевые слова:
фрейм, реальность, СМИ, общественное мнение, новости,
тройственная операция.
INTRODUCTION
Internet fame is not a new concept. We are now seeing our third or second generation of
young people finding ‘fame’ online. Fame online looks different now than it did over a decade
ago, nowadays, it’s serious business! The goal might still be to have increased followers, but the
number of followers and engagement can now directly correlate with how much money you can
make.
Anyone and everyone can choose to make their account a ‘business’ one. Young people
are collaborating with brands, creating content and promoting products, and it can be quite a lot
to handle when you’re at such a young age.
Social media fame can bring many positive qualities but it can also potentially lead to
young people involving themselves in harmful behaviour in order to keep up with expectations
and ‘likes’. In this aspect, it can show the negative culture around fame online and what people
will do to make money even when a bad spotlight is placed on them.
There’s people that go viral for good or bad reasons. We might see someone suddenly
promoting a product who then goes on to have a line of merchandise with their face or
catchphrase on, trying to make the most of their short lived fame. There are those with a talent
who have built a name or business on the grounds of something more solid. These people don’t
ISSN:
2181-3906
2023
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 2 / ISSUE 12 / UIF:8.2 / MODERNSCIENCE.UZ
794
just do ad’s, they are brand ambassadors, have tight contracts and have to deliver enough content
to keep up with their quotas. Another category of the ‘Insta famous’ are the activists,
campaigning for human rights and many other political issues. All of these carry a weight and
pressure which for younger people could have a seriously negative impact on their health and
wellbeing.
A conundrum that has been going on for decades, is how teens and 20 somethings are
expected to say just the right thing in response to a complex issue they are probably only just
learning about. If young people don’t say the right thing, they may expect abuse, a loss of
followers and therefore a loss of earnings. If they say nothing, then it is common to be branded
with shame. Having this exposure can lead to other causes for concern such as anxiety and self-
hatred.
How can we support young people that have ambitions to be ‘Insta famous’, or have
found themselves in a position where they suddenly have a large following?
Understand why and help channel creativity. Being famous for being famous is probably
not the best motivation. If a young person wants to grow their following and be a ‘name’, try to
help them find their niche, whether that’s gaming, music, art, animals or anything they take an
interest in. They are likely to have a bit more success and feel fulfilled if their content is about
something they are good at or interested in.
Be aware of the potential increased pressure or responsibility. Having a heightened
awareness of the young person’s welfare and how their online life might impact it will mean you
can notice and respond faster if they need help. Help might just be encouraging them to have
some time off, take a break or supporting them to find another project that is not scrutinised so
publicly.
Set some ground rules and doing the homework. Rules can be flexible and can change in
the face of different issues. Homework is research and the more that is done, the better footing
they will have.
Having a separate private account to share more personal updates with close friends and
family
Putting time into researching political issues before speaking publicly on them. Setting a
boundary that you don’t have to respond immediately
Similarly, researching and looking into brands and people that want to use their following
to promote products. For example, a person who uses their platform to educate about global
warming would get quite a bit of flack if they promoted an unsustainable product.
Agree principals. If for example the young person has a keen interest in the environment,
knowing what principals that entails will help when choosing brands you want to work with.
Lastly, if young people are looking to generate an income and use their social media
platform to promote, it’s important they are familiar with advertising standards and play within
the rules. Here is some more info on this from the Advertising standards agency;
https://www.asa.org.uk/news/making-your-marketing-an-insta-nt-compliant-success.html
Fame may seem easier to obtain than it was 10 or 20 years ago, with the help of social
media, but the lure and excitement of it seems to not have diminished at all. There are certainly
new factors and risks to consider but we can’t discourage young people from their aspirations
ISSN:
2181-3906
2023
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 2 / ISSUE 12 / UIF:8.2 / MODERNSCIENCE.UZ
795
and ambitions, we just need to learn how to help them in a safe and productive way. There are
now many examples of people doing it well and role models to look up to, and there are also
stories of where it has gone wrong. We are looking at another generation making waves, and
hopefully they will be better placed with all this resource around them.
The Internet revolutionizing throughout the decades and giving one an opportunity to
participate in a virtual culture has produced a dramatic change in what an ordinary person can
attain: Today, social media such as Instagram, Youtube, and Twitter gives people an opportunity
to achieve mainstream success. But, has this alteration in modern society helped diminish the
exclusiveness in the fame world? The answer is yes and no. Social media has allowed one to
showcase their talent and ambition. Justin Bieber’s popularity is an example of becoming well-
known through an online presence.However, this powerful motive to gain adoration online has
been abused. Individuals now can prosper on platforms by posting lip-syncing videos of various
songs they enjoy.
Teenagers on the app TikTok are prone to receiving millions of views over a simple
video that required no effort. In the era of technology, many that partake in social media only
value the entertainment quality and promote people who do not express hard work and
dedication.
Social media is a crucial aspect of our lives. It has now been created for people to receive
fame for those who inspire in becoming mainstream. Celebrity status has been redefined for
generations; however, this new wave of “internet personalities” shows how accessible stardom is
in the mode.
CONCLUSION
Human beings are social creatures. We need the companionship of others to thrive in life,
and the strength of our connections has a huge impact on our mental health and happiness. Being
socially connected to others can ease stress, anxiety, and depression, boost self-worth, provide
comfort and joy, prevent loneliness, and even add years to your life. On the flip side, lacking
strong social connections can pose a serious risk to your mental and emotional health.
In today’s world, many of us rely on social media platforms such as Facebook, Twitter,
Snapchat, YouTube, and Instagram to find and connect with each other. While each has its
benefits, it’s important to remember that social media can never be a replacement for real-world
human connection. It requires in-person contact with others to trigger the hormones that alleviate
stress and make you feel happier, healthier, and more positive. Ironically for a technology that’s
designed to bring people closer together, spending too much time engaging with social media
can actually make you feel more lonely and isolated—and exacerbate mental health problems
such as anxiety and depression.
If you’re spending an excessive amount of time on social media and feelings of sadness,
dissatisfaction, frustration, or loneliness are impacting your life, it may be time to re-examine
your online habits and find a healthier balance.
REFERENCES
1.BOURDIEU, P. “Le marché des bien simboliques”. L’anée sociologique, p. 49, 1971.
2.BRETON, P. L’utopie de la communication. Paris: La Découverte, 1997.
ISSN:
2181-3906
2023
International scientific journal
«MODERN SCIENCE АND RESEARCH»
VOLUME 2 / ISSUE 12 / UIF:8.2 / MODERNSCIENCE.UZ
796
3.CASTELLS, M. La era de la información. 1- La sociedad red. 2-
El poder de la identidad. 3- Fin de milenio. Madrid: Alianza
Editorial, 1996, 1997, 1998.
4.DURKHEIM, É. Formas elementales de la vida religiosa. Madrid: Akal, 1982.
5.DÉBORD, G. Comentarios a la sociedad del espectáculo. Barcelona: Anagrama, 1990.
6.ECHEVERRÍA, J. Telépolis. Barcelona: Destino, 1994. EPSTEIN, E. J. La gran ilusión.
Dinero y poder en Hollywood. Barcelona: Tusquets, 2007.
7.FIELD, S. Screenplay. New York: Dell Publishing co, 1984.
8.GAMSON, J. Claims of fame: celebrity in contemporary America. University of California
Press, 1994.
9.GINER, S. Carisma y razón. Madrid: Alianza Editorial, 2003.
10.GOFFMAN, E. La presentación de la persona en la vida cotidiana. Buenos Aires:
Amorrortu Editores, 1981.
11.JANSEN, K. B. A Handbook of Media and Communication Research. London: Routledge,
2002.
12.LIPPMANN, W. Public Opinion. New York: The free press, 1965. La opinión pública.
Madrid: Langre, 2003.
13.MATTELART, A. Historia de la sociedad de la información. Barcelona: Paidós, 2002.
14.MEYER, T. Media Democracy. Cambridge: Polity, 2002.
15.MCLUHAN, H. M. El aula sin muros. Buenos Aires: Ediciones
Cultura Popular, 1968.
16.MILLS, C. W. La élite del poder. Mèxic: Fondo de Cultura Económica, 1993. The power
elite. New York: Oxford University Press, 1956.
17.QUÉAU, P. Le virtuel. París: Éditions Champ Vallon/INA, 1993.
18.RAMONET, I. (ed.) La post-televisión. Barcelona: Icaria, 2002.
19.SENNET, R. La cultura del nuevo capitalismo. Barcelona: Anagrama, 2007.
20.THOMPSON, J. B. Los medios y la modernidad. Una teoría de los medios de comunicación.
Barcelona: Paidós, 1998.
