Improving The Processes Of Using Tourist Potential In Conditions
Of Innovative Development
Juraboyev Ibrokhim, Tairova Zarnigor
Tashkent University of Applied Sciences, Gavhar Str. 1, Tashkent 100149, Uzbekistan
(ibrohimzuraboev710, zarnigor.zt)@gmail.com
https://doi.org/10.5281/zenodo.10467704
Key words:
tourism, innovative development, tourism potential, quality service, assessment processes, tourism
activities, assessment mechanism, economic modernization, tourism industries, optimal development
of tourism.
Abstract:
The article examines the impact of changes occurring in the conditions of innovative development of
tourism on the potential of tourism, assessment issues based on the quality of service, as well as the
mechanism for assessing tourism activities in tourism. In the context of economic modernization,
attention is paid to the optimal development of tourism based on the innovative characteristics of the
tourism industry
1 INTRODUCTION
In the coming years, our country will be implementing
large-scale reforms aimed at raising the tourism
industry to a new level, both in terms of quality and
quantity. The development of this sector means that
the country's economy can have a multiplier effect on
other sectors, and also has a strong positive influence
on the growth rates of all macroeconomic indicators.
This, in turn, determines the relevance of the task of
accelerated development of the tourism industry,
increasing its role and share in the economy,
diversifying and improving the quality of tourist
services, and expanding tourism infrastructure. The
effective implementation of these tasks will contribute
to strengthening the competitiveness of the national
economy. In this regard, it is important to deepen
scientific research on such issues as the innovative
development of national tourism and strengthening its
position in the global market, the rapid development
of tourism based on our ancient history and rich
cultural heritage, and the specific characteristics of
regions, zoning of regions based on specific historical
and tourist features.
2
Materials and Methods
The sustainable development of our republic's
economy is of great importance, including the main
directions of development and improvement of the
tourism industry, as well as ways to further improve
and expand the use of existing economic opportunities,
which affect social, economic, cultural, and other
spheres of activity. Some aspects of optimal tourism
development and organization of its market, taking
into account the innovative features of the tourism
industry in the conditions of Uzbekistan, are discussed
by scientists N. Tukhliev, D. Kh. Aslanova, B. Sh.
Safarov, M. T. Alimova, A. A. Eshtaeva, and others.
However, ensuring the social and economic efficiency
and effective functioning of the tourist potential in the
conditions of innovative development has not been
studied in scientific works, and attention to the study
of this problem arises from the requirements of today.
Research methodology. The methodology of the
article analyzes the importance and role of investments
in our national economy, including the mechanisms of
development of the tourism industry and the use of its
potential, starting from the analysis of scientific and
increasingly popular sources. The methods of
analyzing the processes of using the potential of
tourism in the conditions of innovative development,
work programs and guides for the development of
tourism, generalization of economic experience in
using modern web tools as one of the means of
increasing investment efficiency, as well as methods
of interviewing investors on this research problem
were used. Based on this, the main ideas and results of
the article can be considered as a methodological basis
for the development of a guide aimed at improving the
tourism industry, and the author's recommendations as
a theoretical and practical guide for improving the
tourism industry. The development of the tourism
industry based on modern marketing principles and
other market tools.
2.1 Methods of analizing
The tourism industry is one of the fastest growing
sectors in the world due to the deepening process of
globalization and the expansion of international
cultural ties. According to the World Tourism
Organization (WTO), "tourism ranks fourth in the
world export of goods and services and third in
profitability. In 2020, its share in the world GDP was
11.3% ($8.8 trillion). In the modernization of the
economy, the tourism sector is considered a high-
income sector of the economy, it serves to accelerate
the global market for goods and services, provide
employment for the population, and develop organic
connections between different countries and regions of
the world. Today, the creation and implementation of
innovative technologies in the efficient organization of
economic activities in the tourism sector remains one
of the important conditions for the formation of an
innovative economy.
“Currently, the widely used definition in international
practice was developed at the International Conference
on Travel and Tourism Statistics (Ottawa, 1991) and
approved by the WTO and the United Nations
Statistical Commission. According to this definition, a
tourist is a visitor, meaning a person who travels and
stays there for a period of no more than 12 months for
any purpose other than engaging in paid activities
using the resources of the place located outside its
territory”.[1]
The main criteria for tourism are:
A change of location outside of the usual place of
residence.
People migrating for a relatively short period of time.
According to statistics, the majority of tourism is day
trips (2-3 days), followed by tourist trips (6-7 days),
and the smallest portion is accounted for by trips
lasting 8-12 days.
The visited place should not be a permanent or long-
term place of residence.
The primary purpose of the trip should not be engag
ing in paid activities based on the visited place.
The tourism industry's significant feature is that the
rapid growth of the industry is occurring on a global
scale, particularly in countries and regions with lower
income levels. This is mainly due to the affordability
of tourist services in such countries and regions, where
resources for tourism are often underutilized or
sustainably used. Additionally, the influx of tourists is
influenced by market conditions and regional
economic policy measures in some countries, which
can lead to the redirection of tourists to less developed
or remote areas, thereby contributing to their
development.
The successful development of the tourism industry in
a country is considered to depend on the establishment
of essential legal and regulatory frameworks. In the
Republic of Uzbekistan, active measures are being
taken to expand the list of tourism types. For example,
the decree of the President of the Republic of
Uzbekistan on "Measures to Ensure the Rapid
Development of the Tourism Industry in the Republic
of Uzbekistan" includes the rapid development of
traditional cultural and historical tourism together with
the rapid development of tourism in various other
promising areas such as sightseeing, ecological,
educational, ethnographic, gastronomic, sports, health
and wellness, rural tourism, industry, and business
tourism.[2]
In general, the main goals and priorities of state
tourism policy are formed in all countries based on
mutual cooperation, and their main goals are
determined taking into account medium-term and
long-term, as well as economic, social and
environmental sectors. The main goals of state tourism
policy are cooperative development, giving tourism
the status of a strategic sector of the economy,
structural transformation and diversification, rapid
comprehensive development of related industries,
increasing the contribution of tourism to gross
domestic product, improving the level and quality of
life of the population, ensuring employment,
increasing the contribution of tourism to local budgets
and implementing systemic measures.
The priorities of state policy for tourism development
ultimately show several important points. These
include the formation of a tourism development
concept, giving tourism the status of a strategic sector
of the economy, structural transformation and
diversification,
intensive
and
comprehensive
development of related industries, increasing the
contribution of tourism to gross domestic product,
improving the level and quality of life of the
population, ensuring employment, increasing the
contribution of tourism to local budgets, and
implementing systemic measures.[3].
Over the past few years, the material and technical
base and infrastructure of the tourist network have
significantly strengthened. As of 2021, Uzbekistan
had 615 hotels and similar accommodation facilities.
Their simultaneous capacity for reception is 17,779
rooms and 34,898 beds. The highest indicator for this
is in the city of Tashkent (19.8%), Samarkand
(16.4%), and Bukhara (15.4%) regions, and the lowest
is in the Jizzakh (2.8%), Namangan (2.8%), and
Syrdarya (1.6%) regions. Compared to 2015, by the
beginning of 2020, the number of hotels and
alternative accommodation facilities had increased to
1,224 units and 42,745 places. At the end of 2020, the
largest number of accommodation facilities was sent
to the cities of Tashkent (20.5%), Bukhara (17.1%),
and Samarkand (14.5%), and the least - to Syrdarya
(1.5%), Andijan (3.1%), and Namangan (3.2%)
regions. Assessment of the tourist potential of the
republic is the main factor in determining the priority
directions for the development of the tourism industry
in a specific region and the country as a whole. The
correctness of determining the potential of tourism
directly depends on the significance of the factors for
the development of the chosen industry and the
reliability of statistical data.
The data analysis of the table shows that the city of
Tashkent, Samarkand and Tashkent regions are the
leaders in terms of tourist potential. Despite the fact
that the lowest indicators are recorded in the Syrdarya
and Jizzakh regions, in our view, these regions have
wide opportunities for the development of agro-
ethnographic tourism.
Table
Travel and Tourism Market Size, Million USD
[4]
2019
2020
2021
2022
estima
ted
Total
Local
Production
N/A
N/A
N/A
N/A
Total
Exports*
1,413
261
422
N/A
Total
Imports**
N/A
443
888
N/A
Imports from
the US
N/A
N/A
N/A
N/A
Total Market
Size
N/A
N/A
N/A
N/A
Exchange
Rates***
8,839
10,05
6
10,61
0
11,10
0
*Earnings of Uzbekistan from incoming tourists.
**Spending of Uzbekistan citizens on foreign trips.
*** Exchange Rates = Uzbek soums per $1.
Units: $ millions
Source: The State Statistics Committee of
Uzbekistan.
Today, despite active regional shifts in all sectors of
the economy, including tourism development, there
are the following problems and untapped opportunities
in the development of tourism in Uzbekistan: I.
Opportunities to stimulate tourist demand:
I.
Strategy to activate the development of
domestic tourism. This is largely due to the emergence
of a habit of traveling, which most of the population
does not yet have.
II.
The need to reduce the gap between the
incomes of urban and rural residents. This increases
the potential number of tourists among rural residents.
III.
Opportunities to increase employment in the
regions.
IV.
The expediency of increasing the currently
insufficient level of knowledge about the rich
historical and cultural heritage. Problems and
opportunities for modernizing the tourist cluster,
ensuring an increase in the quantity and quality of
tourist service products and related industries:
V.
The quality of services does not sufficiently
meet international standards.
VI.
The need to improve the qualifications of
personnel in the tourism industry.
VII.
Underdeveloped
road
and
transport
infrastructure. 3a. Lack of camping sites for the
development of car tourism. 3b. Cost of air tickets to
Uzbekistan.
VIII.
High prices in the hotel business.
IX.
Underdeveloped
engineering
and
communication infrastructure.
X.
The need to organize the production of local
buses and other tourist-class vehicles, for example,
caravans.
XI.
Expansion or organization of the production
of various types of clothing, sports equipment (e.g.
mountaineering gear), bedding, furniture, hotel
equipment, and other products that are in high demand
among tourists in Uzbekistan (if they are not
available).
XII.
The quality of the goods does not correspond
to the high price.
XIII.
Lack of statistical data in the section on types
of services. This complicates the management of the
development of the tourist cluster.
Problems hindering the growth of demand and supply
of tourist services:
1.
Low awareness of potential buyers and
suppliers of tourist services about new types of
tourism.
2.
Uneven development of the tourism industry
in the regions.
3.
Inability to promote and advertise regional
tourism. XV. Degradation of ecology and pollution of
the environment. XVI. Contradictory influence of
globalization on the spiritual development of people.
When combining agrarian and ethnographic tourism,
we get an agro-ethnographic type of tourism. This type
of tourism involves living in rural areas, participating
in rural work, getting to know the history, culture and
art of the local people, customs and traditions, national
songs and dances, as well as participating in national
holidays and celebrations.
The impact of agro-ethnographic tourism on the
development of rural areas:
1.
Increased production within tourist clusters;
2.
Increased employment levels for rural
population;
3.
Increased income and living standards for the
population;
4.
Improvement in living conditions;
5.
Increased investment attractiveness of the
region;
6.
Increased self-esteem of villagers;
7.
Promotion and advertising of national
cultural traditions;
8.
People acquire new knowledge and improve
their skills;
9.
Effect of cultural and spiritual enrichment
through interaction between rural and urban residents;
10.
Acceleration of economic growth in the
regions and regions of Uzbekistan with a large rural
population. The next priority for tourism development
in the regions of Uzbekistan is the development of
caravans. The word "caravan" comes from the English
word "caravan" - a van, a wagon. Caravanning is a
journey involving moving and living in a house on
wheels. Such traveling individuals are called
caravanners. [5]
Expected results:
1.
Caravanning contributes to the development
of various types of tourism, namely sports tourism,
ecological tourism, cultural-educational tourism,
agrotourism, ethnographic tourism, etc.
2.
A caravan can be used as a means of
accommodation for tourists.
3.
Stimulates the growth of domestic tourism in
Carava.
4.
Caravans
will
help
expand
private
entrepreneurship in the regions and increase the level
of employment.
The population of the village of Caravan contributes
to the improvement of the standard and quality of life.
As a third priority for the development of tourism in
the regions of Uzbekistan, we propose to organize
thematic hotels called "House of Culture", that is,
"Culture
Hotel".
Expected
results
from
the
implementation of this innovative scientific project,
which makes it possible to solve the following tasks:
1.
Increasing the investment attractiveness of
Uzbekistan for domestic and foreign investors;
2.
Increasing the level of employment of the
population;
3.
Creating favorable economic conditions in
the regions;
4.
Development of food, medical, cultural, and
ethnographic tourism;
5.
Improving the standard and quality of life of
the population.
CONCLUSION
Summing up the above, it should be noted that: The
measures presented in connection with the formation
of forecast indicators for the development of the
tourism industry of the Republic of Uzbekistan for the
period up to 2025, including priority and strategic
directions of advanced development of the tourism
industry, are based on the importance of creating
legislative, economic, financial and organizational
conditions for the development of the tourism
industry; In the medium term, tourism development
factors will ensure rapid growth of all tourism industry
indicators through diversification of types of tour
products,
increasing
foreign
and
domestic
investments,
improving
tourist
infrastructure,
deepening international cooperation, and increasing
the tourism position on the international arena; The
concept of tourism development in the Republic of
Uzbekistan for 2019-2025 is aimed at increasing the
efficiency of reforms carried out, creating favorable
economic conditions and factors, determining priority
goals and tasks for accelerated development of the
tourism industry, increasing its role and share in the
economy, diversifying services and improving their
quality, as well as improving tourist infrastructure.
Thus, the presented innovative proposals contribute to
the acceleration of the development of the tourism
industry in the regions of Uzbekistan in the conditions
of modernization of the economy. The formation of a
tourism cluster will serve as a strong foundation for the
economic growth of the country's regions and will help
to successfully implement economic reforms.
REFERENCES
[1] Alexandrova A.Yu. Geography of Tourism.
Moscow: Aspect Press, 2002. - P. 6-7
[2]
The President of the Republic of Uzbekistan's
Decree of December 2, 2016 "On Measures to Ensure
the Advanced Development of the Tourism Sector of
the Republic of Uzbekistan" No. PF-4861//Collection
of legislative documents of the Republic of
Uzbekistan, 2016, No. 49, 558-b, 2017 No. 1, p 3.
[3] The President of the Republic of Uzbekistan's
Decree of December 2, 2016 "On Measures to Ensure
the Advanced Development of the Tourism Sector of
the Republic of Uzbekistan" No. PF-4861//Collection
of legislative documents of the Republic of
Uzbekistan, 2016, No. 49, 558-b, 2017 No. 1, p 3.
[4] It was compiled by the author based on the
information of the State Committee "Tourism in
Uzbekistan in 2019".
[5] http://svastour.ru
