In modern market relations, competent planning of the economic activity of entrepreneurial organizations is an important prerequisite for their development, ensuring the effective distribution and consumption of production resources. Business planning, performs a number of important functions in the system of entrepreneurial
activity, among which the following are of the greatest importance: 1. Initiation – activation, stimulation and motivation of planned actions, projects and transactions.
2. Forecasting is the foresight and justification of the desired state of the company in the process of analyzing and taking into account a set of factors. 3. Optimization –
ensuring the choice of an acceptable and best option for the development of an enterprise in a specific socio-economic environment. 4. Coordination and integration-
taking into account the interrelation and interdependence of all structural divisions of companies with their orientation to a single overall result. 5. Management security-
providing information about possible risks for the timely adoption of proactive measures to reduce or prevent negative consequences. 6. Ordering - creating a single
general order for successful work and responsibility. 7. Control - the ability to quickly track the implementation of the plan, identify errors and possible adjustments to it. 8.
Education and training – the favorable impact of samples of rationally planned actions on the behavior of employees and the possibility of teaching them, including on mistakes. 9. Documentation - presentation of actions in a documentary form, which can be proof of successful or erroneous actions of the company's managers.