What new opportunities “Digitalization” and “Digital Marketing” have brought to the sphere of Hospitality and Tourism? As Hospitality Industry and Tourism were flourishing till the COVID-19 Pandemic situation, with and without the implementation of Digital Marketing strategies and highly relying on the employment of Digital Marketing Tools. Initially, Digital Marketing was considered to be one of the auxiliary levers to refer to. Whilst, the current situation of COVID-19 Pandemic Worldwide transmuted Digital Marketing to the main fulcrum, that is the support point of Hospitality and Tourism Industry. Which, originally aimed at maximizing the revenue and profit of Hotels and boosting the economy of the country through the Tourism sector, whereas at the present time it is supposed to help the whole Industry of hospitality and economy of the countries not to plummet and go bankrupt but to stay afloat.The review research is done to determine the importance of Digital Marketing in the Hospitality World and Tourism Industry and analyze which Digital Marketing strategies are best and worth to implement, and to find out what particular Digital Marketing tools are, actually, useful and efficacious to work with. The research is done by gathering the secondary type of data: based on the recent investigations of the researchers, scientific journals, articles, scientific manuscripts, relevant web-pages, up-to-date news, relevant study books, subject books related to Hospitality and Digital Marketing as well. In order to give a full and comprehensive picture of the role Digital Marketing, Digital Marketing strategies and its most effective tools.
Мақолада мода индустриясида рақамли маркетингни ўрни, жаҳоннинг машҳур мода уйларининг маркетинг стратегиялари ўрганилган. Таҳлиллар натижасида,
мамлакатимизнинг мода индустриясини ривожлантириш модели хамда унда рақамли маркетинг стратегияларидан фойдаланиш бўйича тавсиялар ишлаб чиқилган.
The article is devoted to the changing trends of the inbound tourist flow in the development of the national tourism industry. The economic situation of the development of the national tourism industry in Uzbekistan is analyzed and the importance of inbound tourist flows is shown. Recommendations have been also given to improve the national tourism industry.
Соғлиқни сақлаш вазири ўринбосари Элмира Боситхонованинг таькидлашича, Ўзбекистонда дори-дормон таьминотини янада яхшилаш ва фармацевтика саноатини ривожлантиришга алоҳида эьтибор қаратиб келинмоқда. Президентимиз Шавкат Мирзизиёйевнинг 2019 йил 10 апрелдаги “2019-2021 йилларда республиканинг фармацевтика тармоғини янада жадал ривожлантириш чора-тадбирлари тўғрисида” ги фармони сохадаги ислохатларнинг изчил ривожланишида муҳим ахамият касб этмоқда. Фармацевтика тармоғини ривожлантириш агентлиги доривор ўсимликлар бўлими бошлиғи Шерзод Абзалов такидлашларича мамлакатимиз флораси 4,5 минг турдаги ўсимликлардан иборат бўлиб, 577 турдаги дорибор ўсимликлардан 100 тури тиббиёт фанида қўлланилади
In the short-term, the global spread of coronavirus infection, first identified in Wuhan, China, and known as COVID-19, is leading to a deterioration in the socio-economic situation in almost all countries. The global pandemic of coronavirus COVID-19 has not only killed many people, but it has been also damaging the global economy on an unprecedented scale since the Great Depression. The ability of COVID-19 to destroy personal life, business, industry and the
entire economy has become known to the world community. The main purpose of this article is to summarize the socio-economic impact of COVID-19 on individual aspects of the world economy and the measures taken by countries to address its consequences and analyze their importance
and role in broad economic development.
This article is dedicated to promising areas of tourism development. It has been analyzed economic condition of tourism development in Uzbekistan. Besides, it has been given scientific recommendations for solving important issues in tourism.
Мазкур мақолада рақамли иқтисодиёт тушунчаси, рақамли иқтисодиётга хос бўлган технологик ўзгаришлар, хизмат кўрсатиш соҳасини ривожлантириш бўйича олиб рақамлаштириш соҳасидаги ўзгаришлар
масалалари ёритиб берилган, олиб борилган тадқиқот натижасида муаллифлар томонидан амалий тавсиялар илгари сурилган.
The article discusses the main methods of state regulation of tourism. The problems of subsidized financing of the industry, as well as activities that stimulate inbound tourism are being studied. The institutional basis of management mechanisms in the development of tourism in foreign countries is analyzed. The features of the introduction of foreign experience in the state management of tourism in the Republic of Uzbekistan are substantiated.
The article discovers the essence of state regulation of tourism, priorities, tools and methods of tourism policy, the basic principles of effective development of the industry and the formation of a favorable competitive environment, tools and stages of state regulation of tourism, and the factors of the degree of support for the development of the tourism industry.
Мақолада жаҳон иқтисодиётининг нотекис ривожланиши шароитида мамлакатларнинг инновацион стратегияларини ўзгартириш йўналишлари мамлакат инновацион стратегиясининг самарали фаолият кўрсатиши учун зарур бўлган асосий элементлар ва чоратадбирларни тизимлаштириш масалалари борасида фикрлар билдрилган.