This article provides a comprehensive theoretical analysis of aspects of speech culture, modern speech culture, which are always in the focus of the linguists. It is impossible to imagine the unity of the people living in a developed country without three important concepts: homeland, language and culture. World linguistics has shown that the study of language should be studied not as a closed system, but as a system in motion that is, in relation to such areas as society, thought, culture, politics, ideology, religion and etc. The connection of the science of language with various fields opens up a wide range of possibilities in the discovery of its new features, since the doctrine of speech culture is developed in connection with the creation of views on literary and non-literary forms of language, static and dynamic state and its functional types. The modern concept in speech culture - normative, communicative, moral principle and rhetorical canon are the main features of cultural speech, all of which play a very important role development. In order to present speech in a cultural way, it is necessary to develop the skills of choosing and using the necessary language tools, to form a conscious attitude towards them and to follow the established norms.
The history of official diplomatic speech is inextricably linked with the formation and development of Turkic official styles, with the development of the country's legislative bodies, the formation and diplomatic relations of Turkic peoples. These documents serve as important sources in the study of the political, official-diplomatic style and its features that took place at different stages of the history of the language; reflects the linguistic, ethical, aesthetic and international diplomatic aspects of the official life of peoples. An important sign is that in local and official diplomatic letters the ruling speech appears in a certain way, which is based on written official documents, in decrees of the rulers. The political, official and diplomatic speech of the rulers of the Golden Horde and the Timurid sultans are reflected in epigraphic texts, legal documents and in decrees of rulers. All legal documents and letters were written by order of the khans and sultans. Of course, the documents were written from the mouths of khans and sultans, and then copied by skillful calligraphers and masters. These words were addressed to their people, state institutions, and also political, official-diplomatic persons. They are important antiquities. One of the most important aspects is that the speech in them is monologous and depends on one person, that is, on the ruler.
Object of research: The object of the thesis is the aspect of standard speech in the languages of mass media.
Subject of research: is the normative, communicative and ethic aspects of the speech standard of the language of mass media.
Methods of research: The following methods have been used in the thesis: the method of linguistic classification, methods of semantic and stylistic and componcntial analysis, comparative method, analysis of uttered speech on the radio and TV, and social poll.
The obtained and their novelty: The normative, communicative and ethic aspects of speech standard of mass media (newspaper, television and radio) were analysed for the first time as a monographic research; the principles of the problems of the language of the mass media and speech standard in linguistics were defined; modern concept of the speech standard have been covered and specific features of using speech standards in the language of the mass media have been pointed out; the language peculiarities of the language of the mass media have been analysed; national specific feature of the language of newspaper was covered; socio and psycholinguistic and functional and communicative peculiarities have been studied; expressiveness of the newspaper language and its speech and speech standard evaluation have been defined; the specific language features of newspaper, television and radio have been pointed out; speech the language of newspaper, television and radio have been analysed from speech standard point of view; the use of language in mass media have been analysed from standpoint of speech standard and normative aspect; speech standard of mass media have been analysed from communicative aspect; standard of speech was analysed from ethic aspect; interrelation between the aspects of speech standard in the language of mass media have been revealed
Practical value: The results of the research can be applied to doing scientific work in General Linguistics, Uzbek Linguistics, Speech Standard, Stylistics, Rhetoric and Journalism; it can used in conducting lectures and having seminars in the philology and journalism faculties in speech standard, stylistics, the language of Mass Media, and Rhetoric.
Degree of embed and economic efficiency: The basic content of the work reflected in a monograph, in scientific articles published in foreign journals, scientific and theoretical conferences, and in more than 60 articles and abstracts.
Sphere of usage: The materials of the research can be used in writing textbooks in Speech Standard, Stylistics, Linguoculturology, the Language of Mass Media, and Psycholinguistics.
Адабий тилнинг софлиги ва таъсирчанлигини таъминловчи воситалардан бири фразеологизмдир. Ўзбек тилида фразеологизм бу сўзларнинг турғун бирикмаси ёки барқарор иборасидир. Бадиий адабиёт сўзлашув нутқи фразеологизмлари учун ҳам асосий манба ҳисобланади. Бадиий нутқ образли нутқ, образли тил ҳисобланади, чунки бадиий адабиётда ҳаёт образлар, манзаралар ёрдамида акс эттирилади. Бизнинг онг-туйғумизга таъсир этиб, бизни ҳаяжонга соладиган бу образ ва манзаралар сўзлар ёрдамида, сўзлардан ташкил топган гаплар ёрдамида тасвирланади. Нутқнинг таъсирчанлигини оширишда ҳам иборалардан фойдаланиш муҳим аҳамиятга эга.
Мақолада маданий-нутқий меьёрлар аслида коммуникатив андозалар, прагматик
кўрсаткичлар, этикет қоидаларининг умумлашмаси эканлиги, улар касбий ахлоқ талаблари билан
ўзаро муносабатга киришиши, шу боис, қадрият, баҳо, меьёр кабилар лингвистик хавфсизлик
йўналишининг асосий тушунчалари, коммуникатив меьёр бузилиши ҳақида қайд этилган