The article is devoted to the lexical-semantic and cognitive analysis of the features of using certain socio-political terms in promoting the Chinese economic and strategic initiative “One Belt, One Way”. The topic also analyzes the factors affecting changes in the layer of the lexical component, analyzes the differences of a socio-political language (hereinafter OPJ) from an ordinary language, reveals the main functions of socio-political terminology (hereinafter OPT). The study of the semantic-comparative phenomena of the ORT of a QW using descriptive methods of description, features of the socio-political discourse in Chinese, used by us as a subject of a translation object containing a rich layer of vocabulary with background information. After the appearance of the Chinese initiative “One Belt, One Way” and the official distribution of the “Concept and Action Plan for the Joint Construction of Two Belts”, i.e. “The Economic Belt of the Silk Road” and “The Sea Silk Road of the 21st Century”, various assessments and opinions began to appear in the world press on the essence, purpose, guidelines and objectives of this initiative. A number of countries took this initiative passively and even negatively, seeing in it a new threat of “Chinese expansion”. Needless to say, the semantics of the terms within the framework of this initiative has also undergone some changes in terms of their perception by recipient languages. This article analyzes the opinions of a number of Chinese sinologists, political scientists, such as Chinese scientists Shan Hupin, Gong Ting, who in their scientific works analyze the main reasons for the negative perception of the “One Belt, One Way” initiative and come to a common opinion that The reason for doubt was the misinterpretation of some documents and an inaccurate, inadequate understanding of its content, and the incorrect use of social and political terms. In this regard, Chinese scientists propose a number of recommendations on the use of socio-political terminology. Namely, in order to promote the ideas and plans for the concept of the “One Belt, One Way” initiative, the use of mainly “soft” terms and voca-bulary is suggested. It is recommended in publications to avoid the idea that China, ostensibly, intends to chase the role of the project leader and achieve the role of managing the sphere of influence in regional issues. In this regard, Chinese experts consider it necessary to firmly adhere to the principles of joint discussion, joint construction and sharing of the benefits of the Chinese initiative. The research materials show the richness of the lexical layer of the Chinese language, the broad possibilities of transmitting thought using various social and political terms, transforming not only the tone, but also the cognitive paradigm of the text. These lexical and semantic features of Chinese socio-political terminology should be taken into account when translating articles, materials of negotiations, speeches, reports and speeches.
Интерпретация «мани» и описание «ахли Маони» в творчестве Алишера Навои
The development of a market economy creates the inevitability of the formation of the newest ways of economic control, new economic thinking aimed at the greatest satisfaction of human needs. The new market environment gave rise to the concept of marketing in the United States in the second half of the 19th century and the beginning of the 20th century, which was later globalized in many countries of the world. Today marketing has turned out to be an inseparable part of the activities of not only market-based companies, but the whole society is mainly involved in marketing activities. The life standard is directly determined by the expediency of mastering marketing information, which is in need of researching and mastering this terminology. Marketing is implied by young science, but some of its components (advertising, price policy, sales) were used several centuries ago. The term "marketing" originates from the English word "market" and literally means market and trading activities. As a rule, this term is not translated into Russian and Uzbek languages, which is explained by the incredible completeness of this concept. Marketing is not only a way of thinking and direction of economic thought, but also a practical activity within the framework of individual firms, industries, and the economy as a whole. Today, there are approximately 2000 definitions of marketing. However, despite the presence of a large selection of definitions, they have something unified, namely, the direction of marketing to the needs of specific groups of consumers, a set of approaches to fulfilling market tasks, activities focused on meeting needs through barter, increasing production and selling according to the principle of a multifaceted study of buyers’ needs and purposeful influence on them. Marketing activities include more than 200 types of marketing, which in turn are divided into subgroups. A great number of definitions of the term, the theory of its study, its features, areas of application, the creation of bilingual and trilingual terminological dictionaries, a variety of approaches - all this confirms the role of the term in linguistics. In Western terminology, there are many debates and disputes on the status of terminology and its place in linguistics. The term is considered a lexical unit with a special meaning, and terminology is a part of lexicology. The analysis of marketing terminology in English revealed that simple marketing terms were made up of nouns, gerund, adjectives, past participles, and verbs. Complex (compound derivative) words and abbreviations function in marketing terminology. The possessive case is formed by adding an apostrophe and the letter "s" to the noun. Some compound terms are hyphenated. The method of structural analysis of English compound marketing terms was applied.
Историю педагогики претерпевало многочисленные изменения на протяжении веков. Эта концепция всегда была связана с историей развития мысли, учебных заведений и прогресса знаний, на которые всегда полагались мыслители. С самого начала образованию был присвоен статус искусства – искусства обучения, ведения студентов к знаниям. Эта концепция напоминает нам о том, что профессия педагога зародилась в Древней Греции. Педагогика теперь анализируется как наука с пониманием того, что ее конечная цель, как и в других случаях, состоит не столько в описании или объяснении, сколько в том, чтобы направлять процесс преподавания и обучения.
This article is devoted to the initial stage of the formation of the modern genre of short stories in Saudi prose. The initial stage of Enlightenment in the Arabian Peninsula occurred at the beginning of the twentieth century in 1910-1926 during the period of Turkish rule, long before the era of the “oil boom”, and it is associated with the appearance of the first printed publications in the territory of the largest and most developed province of the Ottoman Empire, Hejaz. The extensive spread of educational ideas began in 1926 with the coming to power of Abd al-Aziz Ibn Abd al-Rahman Ibn Saud, the founder of Saudi Arabia , and it continued until the sixties of the twentieth century. The years of Ibn Saud's rule were the main catalyst for the sluggish current processes of Enlightenment in the Arabian Peninsula, and they gave a powerful impetus to the development of Saudi society. Immigrants from Arab countries, who were earlier in the sphere of European impact, had a great influence on the development of the educational movement and the processes of literary renewal in the Arabian Peninsula. As carriers of advanced ideas of Eurocentrism, they pointed to the need for social transformations and social reforms in Saudi society. Periodicals became the main tool of the Arabian Enlightenment ideologists, they gave them the opportunity to reach the average reader, which allowed them to express their thoughts and opinions on various issues. The national press was not only a vehicle for educational ideas in the Arabian Peninsula, but also it played a more important role than in other Arab countries in the process of establishing a new type of fiction in Saudi literature. The gradual development of the short story genre took place in the course of educational and reformatory appeals, newspaper and magazine articles, and other journalistic genres, which were transformed into works of art, united under the name of educational literature. The first signs of the emergence of the short story genre in Saudi literature date back to the 30’s of the twentieth century. Early examples of narrative art in Saudi literature did not meet the requirements of the short story genre. They lacked a storyline that unites all parts of the work into a single whole, and didactic notes prevailed. The initial stage of the formation of Saudi short story is a period of fascination with a new form of artistic literature, which has a short volume, allows you to quickly respond to changes in reality, as well as it serves as an effective lever for the implementation of educational idea.
In Uzbek poetry of the independence period, which is a legitimate part of world literature, special attention is paid to the generalization of scientific theoretical views on the creative worldview and creative philosophy of the socio historical period, the artistic perception of reality in poetry and the study of artistic realization. The intensification of the desire for the deep artistic development of the human spiritual world in the poetry of the independence period is associated with the renewal of the period, the historical environment and the artistic thinking of the creators themselves. The harmony of poetry and literary-aesthetic views is a direct result of the synthesis of the principles of creative phenomenon, personality, perception of the world, which is reflected in the author's "I". Image poetics plays an important role in revealing the creative concept and uniting it into a common denominator. The perfection of the product of artistic thinking as a synthesized system is determined by the level of creative thinking and talent. The work of Amir Khudoiberdi is one of such events in the history of national artistic thought, and in the works of the poet created in different genres, he expresses the life, dreams and will of the people in different socio-historical periods. The poet's tendency to create a holistic artistic history of the Uzbek people in the twentieth century is explained by the vast opportunities provided by independence, the end of ideological monopoly, the restoration of national values, the renewal of literary and aesthetic views, the translation of world literature into Uzbek. The transition from the depiction of things to the depiction of ideas has changed the content of artistic creation, while enriching the formal, semantic scale of artistic research.
Close acquaintance with world poetry has long served as one of the important factors in the renewal of our national literature, separated from its spiritual sources- religious and mystical literature, classical and modern literature. The content of the themes of emotional literature is characterized by a focus on the person, not directly on reality. The synthesis of world literary traditions can be seen in the works of Fakhriyor, Ulugbek Hamdam, Bahrom Ruzimuhammad, Farida Afroz, Nodira Afokova, Zebo Mirzaeva, Khosiyat Rustamova, Gozal Begim. Amir Khudoiberdi is also one of the poets of this literary generation who has his own creative credo and works in various genres. Any national literature manifests itself as a systematic, evolving stable phenomenon only in the harmony of different ideologies, styles, views, approaches, ideas, and even contradictions. Only then can it be a true metaphorical representation of being. Amir Khudoiberdi is one of the new generation of artists who lived in a complex and controversial period and saw and understood the subjective approaches to the literature of the Soviet era. A comprehensive scientific study of the creative style, individuality and mastery in the poetry of the independence period on the example of the work of a poet, the generalization of scientific and theoretical views on the poetry of this period gives important conclusions, this scientific research is the product of such a necessary need. In Uzbek literature, the works of Amir Khudoiberdi have not yet been comprehensively studied. The study of the poet’s work is also important in determining the influence, position, and place of local artists in literature. Also, the issue of art and literature, which is one of the means of spiritual and educational environment, education and their formation in our country, has always been in the forefront. Therefore, as the President of Uzbekistan Sh.M.Mirziyoev said: “...attention to literature and art, culture is first of all attention to our people, attention to our future, as our great poet Cholpon said, we have no right to forget that literature, culture and nation can live ”. This fact also determines the relevance of the topic.
Accordingly, this study is based on the Decree of the President of the Republic of Uzbekistan dated February 7, 2017 No. PF-4947 "On the Strategy for further development of the Republic of Uzbekistan", dated September 13, 2017 No. PQ- 3271 "Development of the system of publishing and distribution of books. to a certain extent in the implementation of the tasks set out in the Resolution "On a comprehensive program of measures to improve and promote the culture of reading and reading" and other regulations related to this activity.
The article deals with the analysis of the study of the multifaced, rich, creative, scientific cultural heritage of Abu Khamid Mukhammad Ghazzali who was well known with the title of “Khujjat ul Khaqq”, by the western and Eastern orientalists, scholars who study Ghazzali’s work.