Marketing: concept, terms, formation
The development of a market economy creates the inevitability of the formation of the newest ways of economic control, new economic thinking aimed at the greatest satisfaction of human needs. The new market environment gave rise to the concept of marketing in the United States in the second half of the 19th century and the beginning of the 20th century, which was later globalized in many countries of the world. Today marketing has turned out to be an inseparable part of the activities of not only market-based companies, but the whole society is mainly involved in marketing activities. The life standard is directly determined by the expediency of mastering marketing information, which is in need of researching and mastering this terminology. Marketing is implied by young science, but some of its components (advertising, price policy, sales) were used several centuries ago. The term "marketing" originates from the English word "market" and literally means market and trading activities. As a rule, this term is not translated into Russian and Uzbek languages, which is explained by the incredible completeness of this concept. Marketing is not only a way of thinking and direction of economic thought, but also a practical activity within the framework of individual firms, industries, and the economy as a whole. Today, there are approximately 2000 definitions of marketing. However, despite the presence of a large selection of definitions, they have something unified, namely, the direction of marketing to the needs of specific groups of consumers, a set of approaches to fulfilling market tasks, activities focused on meeting needs through barter, increasing production and selling according to the principle of a multifaceted study of buyers’ needs and purposeful influence on them. Marketing activities include more than 200 types of marketing, which in turn are divided into subgroups. A great number of definitions of the term, the theory of its study, its features, areas of application, the creation of bilingual and trilingual terminological dictionaries, a variety of approaches - all this confirms the role of the term in linguistics. In Western terminology, there are many debates and disputes on the status of terminology and its place in linguistics. The term is considered a lexical unit with a special meaning, and terminology is a part of lexicology. The analysis of marketing terminology in English revealed that simple marketing terms were made up of nouns, gerund, adjectives, past participles, and verbs. Complex (compound derivative) words and abbreviations function in marketing terminology. The possessive case is formed by adding an apostrophe and the letter "s" to the noun. Some compound terms are hyphenated. The method of structural analysis of English compound marketing terms was applied.